Marketing Manager
Aleut · Fairbanks, AK · 6 days ago
Full-time
Reports to: Statewide Sales Director / Assistant Store Manager
Status: Regular, Full-Time, Exempt
Location: Anchorage or Fairbanks, AK
About the role
The Marketing Manager supports the communications, marketing, and customer engagement needs of RES (Renewable Solutions), with a focus on day-to-day execution, content development, digital tools management, and operational marketing support. This hands-on role implements marketing campaigns based on sales and event calendars, develops store and event signage, collateral, and other production activities, maintains digital and in-store brand consistency, supports CRM and email automation tools, and ensures proactive communication flow with leadership and store teams.
Responsibilities
- Champion Aleut values: accountability, transparency and rigor.
- Collaborate with leadership and the Aleut MARCOMM team on RES marketing strategy, ensuring brand consistency across marketing materials, digital platforms, in-store assets, and print collateral.
- Primarily support RES marketing and communications needs, while providing project-based support for other Aleut Energy subsidiaries as needed.
- Implement and manage marketing plans for RES, including promotional calendar planning, campaign execution, media placements, and the development of creative assets.
- Coordinate monthly marketing reviews with Aleut and RES leadership, preparing agendas, materials, insights, and proactive planning updates.
- Monitor and produce accurate monthly reports on leads, sales numbers, campaign performance, KPIs, and customer journey insights; track progress against goals, identify trends or gaps, and present data-driven recommendations for performance improvement to leadership.
- Manage website content, including SEO-aligned updates, store reviews, social media, email, digital screens, newsletters, announcements, and customer-facing communications.
- Conduct regular store visits to assess signage, brand execution, customer experience touchpoints, and location-specific marketing needs; maintain accurate and compliant in-store signage.
- Support operational marketing needs including local events, sponsorships, community outreach, and store-specific content.
- Maintain annual promotional and media calendars, collaborating with Aleut MARCOMM quarterly to align messaging, timing, and budget planning.
- Build and maintain relationships with vendors, media partners, printers, and contractors supporting subsidiary marketing activities.
- Keep a pulse on opportunities to amplify company stories across various communication channels and improve collaboration and processes for more impactful communications.
- Foster a collaborative team environment that encourages open communication and supports positive working relationships across departments and subsidiaries.
- Lead routine internal and external communications as needed.
- Travel quarterly to store locations.
Requirements
- Bachelor’s degree in English, Communications, Public Relations, Journalism, or related field OR equivalent combination of experience, education and/or training.
- Five (5) years of experience in communications, public relations, including comprehensive marketing experience.
- Experience with CRM systems, email automation, or retail marketing preferred.
- Experience with Alaska Native Corporations (preferred).
Skills
- Excellent verbal and written communication skills.
- Proficiency with Microsoft Office Suite, CRM tools (SharpSpring and Odoo), email marketing automation, and digital publishing platforms.
- Experience with Adobe Express or similar design products to create, adapt, and maintain branded marketing materials.
- Highly organized with strong attention to detail and the ability to manage multiple concurrent projects.
- Ability to synthesize data into clear insights and actionable recommendations.
- Ability to work collaboratively with corporate leadership, store managers, vendors, and community partners.
- Professional judgment in managing branding, messaging, and customer-facing communications.
- Excellent interpersonal skills.
- Ability to coordinate efforts of various teams to present a coherent message.
Physical Requirements
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
- Must be able to travel quarterly (Alaska in-state travel).
Benefits
- 401K - Employer matching up to 4%.
- 100% Employer paid Dental/Vision for employees and qualified dependents.
- 100% Paid Employee Life Insurance / Disability.
- Exclusive tuition benefits—Aleut employees and subsidiaries enjoy in-state tuition rates plus a 10% discount on University of Alaska Fairbanks online courses and certifications.