Sr. Manager, Key Accounts & Strategy

About the role

At Allied Beverage Group, the Strategic Leadership & KPI Attainment role owns the ‘Play to Win’ scorecard, ensuring Core Selling Divisions not only meet but exceed targets. This position serves as the primary liaison between Sales and Marketing to translate national strategic programs into actionable, local execution. Performance is tracked with a focus on price management, shelf standards, distribution gaps, and other critical winning opportunities for the portfolio.

Responsibilities

• Manage the KPI ‘Play to Win’ scorecard and work with merchandisers and key sales leads to ensure priorities are attained and top of mind
• Ensure excellence across in-store execution of shelf placement, displays, cold box presence, and POS activation
• Expand distribution of priority and innovation brands
• Review and ensure key sales leads are maintaining priority goals for the supplier
• Promote and maintain consistent execution of merchandising standards across different accounts
• Develop and execute business plans by coordinating with merchandisers, presenting pricing and promotional strategies, and incorporating competitive insights and customer feedback
• Deliver volume, revenue, and market share targets across the portfolio
• Identify growth opportunities by presenting pricing strategies and promotional programs
• Build strong relationships with sales representatives and buyers (decision makers)
• Achieve targeted display and feature placements across team and their accounts
• Ensure KPIs are achieved according to supplier priorities for each group of accounts by team
• Coach and train merchandisers to provide accurate and effective information for pricing and promotional activities
• Conduct weekly meetings with merchandisers to review progress for each account they are responsible for
• Drive consistent, high-impact engagement across all levels of the sales organization to advance priorities and deliver against the supplier's commercial scorecard
• Secure physical and digital advertising placements and tie in sales
• Build and maintain daily relationships with Sales VPs, Directors, Key Account Managers, and field teams to drive alignment and execution
• Communicate and reinforce pricing, programming, and strategic initiatives to ensure strong in-market adoption
• Influence cross-functional stakeholders to unlock opportunities, remove barriers, and accelerate performance
• Partner with key accounts and internal teams to track results, share insights, and deliver against scorecard objectives
• Direct merchandisers to ensure they are executing strategy, communication, and plans for supplier priorities in each account
• Implement and execute supplier priorities with the accounts by communicating regularly and with face-to-face interactions
• Conduct regular field visits with each merchandiser to ensure execution of standards
• Set clear KPIs and performance expectations
• Provide updates on account activities, opportunities, and performance
• Report accurate and timely updates with risks and opportunities to support decision-making and improve supplier priorities
• Conduct business reviews and track performance by analyzing account performance and reviewing account performance across display, shelf, and advertising activity with merchandisers and accounts
• Implement quarterly and annual business reviews
• Foster a high performance, accountable, and reliable culture
• Use performance data to identify opportunities and drive account growth
• Maintain complete and accurate tracking of account activity

Qualifications

• Bachelor's Degree or equivalent experience
• 4 to 6 years of relevant sales, account management, sales planning and KPI execution
• Strong understanding of account management, pricing strategy, and promotional planning
• Experience in beverage, alcohol, or related industry preferred
• Proficient in Microsoft Office Suite
• Strong organizational, analytical and problem-solving skills
• Ability to manage multiple accounts and priorities independently
• Strong presentation and communication skills
• Ability to work cross functionally and fluidly engage team to drive completion execution
• High level of organization, attention to detail, and follow through
• Driver and CRM experience

Pay

The anticipated salary range for this position is $100,000 to $110,000, depending on qualifications such as experience, education, and skillset. In addition to salary, this role is eligible for a discretionary bonus.

Benefits

• Comprehensive benefits package including Medical, Dental, Vision
• 401K plan with company match
• Life Insurance
• Long Term Disability
• Flexible Spending Account
• Employee Assistance Program
• Pet Insurance Plan