Sr. Manager, Influencers

Key Responsibilities

• Support the development and lead the execution of the overarching influencer strategy for 5&2 Studios and its growing content slate.
• Help build and manage always-on and campaign-based influencer programs that build awareness, deepen engagement, and create lasting cultural relevance.
• Identify the creators, communities, and cultural conversations that align with our mission and can help expand the reach of our stories.
• Stay deeply connected to creator culture, platform trends, audience behaviors, and emerging voices to ensure 5&2 remains culturally informed and ahead of the curve.
• Partner closely with the Sr. Director of Global Fan Engagement and cross-functional stakeholders to align influencer efforts with broader marketing, brand, and audience growth strategies.
• Serve as a key influencer partner to Amazon Studios and future studio partners, supporting alignment across messaging, activations, and campaign execution.
• Partner closely with our VP, Brand & Talent Partnerships, to identify opportunities where creators, talent, and cultural voices intersect to amplify impact.
• Build and maintain relationships with creators, talent representatives, managers, agencies, and industry partners that strengthen the influence and reach of 5&2 Studios.
• Represent 5&2 with professionalism, maturity, and sound judgment in high-profile environments.
• Provide input to senior leadership on influencer trends, creator partnerships, cultural opportunities, and audience engagement strategies.
• Prepare and present campaign performance, recommendations, and insights to senior leadership and cross-functional stakeholders as needed.
• Translate creator, audience, and cultural insights into actionable business recommendations that support growth and engagement objectives.
• Serve as the day-to-day relationship owner for Voices, ensuring influencer strategies, creative execution, reporting, and campaign outcomes align with 5&2's goals and expectations.
• Lead and manage agency partners as an integrated extension of the 5&2 team, fostering collaboration, accountability, and excellence across all initiatives.
• Provide clear direction, feedback, and operational oversight to agency partners, ensuring high-quality creative, strong execution, and measurable results.
• Establish performance expectations, KPIs, and reporting frameworks that drive accountability and continuous improvement.
• Manage agency contracts, scopes of work, budgets, and partner relationships in collaboration with Finance and Legal.
• Maintain a deep understanding of the Christian creator ecosystem, faith-based media landscape, and influential voices shaping conversations within those communities.
• Identify opportunities to authentically engage faith-based audiences while expanding awareness and relevance among broader mainstream audiences.
• Build relationships with trusted creators, organizations, ministries, and cultural leaders whose values align with the mission of 5&2 Studios.
• Help position 5&2 at the intersection of faith, culture, and entertainment, creating opportunities to reach audiences in unexpected and meaningful ways.
• Develop influencer strategies that move beyond traditional campaign thinking and help shape broader cultural conversations.
• Identify non-traditional creators, partnerships, and opportunities that introduce 5&2 to audiences who may not typically engage with faith-based content.
• Lead with creativity, curiosity, and conviction to place 5&2 in rooms, conversations, and communities where our stories can have a meaningful impact.
• Lead programs that create advocacy, community, and long-term influence, not just short-term impressions.

Qualifications

• 5-7 years of progressive Influencer leadership experience.
• 2+ years managing or working closely with an influencer agency or social agency, or progressive experience in influencer marketing, creator strategy, social media, brand marketing, or related disciplines.
• Demonstrated success in developing and executing influencer strategies that drive audience growth, engagement, and cultural relevance.
• Experience managing influencer agencies, social agencies, and external partners, with a proven ability to drive accountability and results.
• Experience working within an Integrated Agency Team (IAT) model is a plus.
• Deep understanding of creator ecosystems, social platforms, internet culture, and emerging digital trends.
• Strong understanding of the Christian creator ecosystem, faith-based media landscape, and the audiences shaping conversations within those communities.
• Experience collaborating with senior leadership, with the ability to translate cultural and audience insights into strategic recommendations.
• Experience supporting brand strategy and ensuring consistent execution across creators, partners, and campaigns.
• Contract negotiation, vendor management, and budget oversight experience.
• Exceptional communication, presentation, and relationship-building skills.
• Demonstrated ability to navigate complex stakeholder environments with maturity, sound judgment, and discretion.
• Experience working with diverse audiences and navigating cultural nuance across faith-based and mainstream communities.
• Willingness to travel frequently, both domestically and internationally.
• Deep alignment with the mission and values of 5&2 Studios.