Sr. Manager, Influencer Marketing

About the Role

Savage X Fenty is one of the most culturally iconic brands in the world. Influencer marketing is a core acquisition priority and a critical lever in our next phase of growth. We are actively investing in scaling this channel into a high-impact, performance-driven engine that materially contributes to new member acquisition. This is a highly visible role with direct exposure to senior leadership and meaningful influence across the Growth organization. The position reports to the VP, Growth Marketing and partners closely with Growth, Brand, Creative, Merchandising, and our EU influencer team.

Responsibilities

• Scale influencer marketing into a significant and efficient member acquisition channel.
• Build a structured, performance-driven creator ecosystem spanning micro-influencers and brand ambassadors.
• Manage the channel budget, forecasting, and performance targets in partnership with senior Growth leadership.
• Develop disciplined performance frameworks tied directly to new member growth, CAC efficiency, and scalable forecasting.
• Maintain a strong pulse on the evolving creator landscape and proactively identify new platforms, formats, and partnership models.

What You’ll Own

Brand Ambassador Strategy & Recruitment

• Identify and recruit high-impact paid brand ambassadors aligned to growth priorities.
• Lead the structuring and negotiation of commercial partnerships, balancing pricing, performance expectations, and return on investment.
• Develop creative strategies to get content produced that drives traffic and results.
• Partner with Legal to ensure contracts protect the brand while enabling speed and flexibility.
• Work closely with Paid Social to unlock amplification, whitelisting, and incremental performance opportunities.
• Build and nurture strong relationships with high-impact creators across campaigns, launches, and community moments.

Micro Influencer Strategy & Scale

• Oversee the day-to-day execution to scale Savage X Fenty’s micro-influencer program into a high-performance acquisition engine.
• Build a consistent recruitment and activation engine that sources, vets, and retains high-quality creators at scale.
• Optimize product seeding, campaign strategy, and creative briefs to maximize both content quality and CVR.
• Establish scalable systems capable of supporting thousands of creators efficiently.

Performance & Reporting

• Build clear, actionable reporting that connects influencer activity to acquisition impact and enables informed investment decisions.
• Develop monthly channel projections in partnership with Acquisition leadership.
• Continuously evaluate and optimize compensation structures and performance thresholds.
• Bring commercial rigor to every partnership decision, balancing brand impact with measurable results.

Cross-Functional Collaboration

• Partner closely with Paid Media, Acquisition, Brand, Social, Creative, and Merchandising to align influencer strategy with product launches, brand initiatives, and seasonal priorities.
• Ensure influencer content is leveraged across paid, owned, and organic channels.
• Partner with Brand Marketing to activate key creator relationships around community events, cultural moments, and other high-impact brand initiatives.
• Collaborate with the EU influencer team to maintain strategic alignment and global consistency while leading the U.S. strategy.

Leadership & Team Building

• Lead and develop a high-performing influencer team, currently consisting of three coordinators.
• Provide structure, mentorship, and clear performance standards while building out the team to support scale.

Role Characteristics

This Role Is:

• A chance to help build one of the most scalable growth engines in DTC fashion.
• Performance-driven and commercially accountable.
• Highly visible with meaningful executive exposure.
• Fast-moving, collaborative, and outcome-oriented.

This Role Is Not:

• A gifting coordination position.
• A brand-only or awareness-only function disconnected from measurable performance.
• A maintenance role focused solely on existing processes.
• A slow, overly process-heavy environment.

Requirements

• 6-8+ years of experience in influencer or creator partnerships, with a proven track record of scaling programs at meaningful volume.
• Strong DTC and performance marketing experience; subscription experience preferred.
• Commercial fluency — comfortable pricing deals, negotiating terms, reading performance data, and making ROI-driven decisions.
• Experience managing budgets and performance targets.
• Builder mindset with a strong bias toward action and accountability.
• Ability to operate with speed and clarity in a high-visibility environment.
• Experience leading and developing teams.
• Strong cross-functional collaboration skills.
• Ideal candidate brings foundational AI literacy, including experience using generative AI tools, and a proactive mindset to experiment with new technologies to drive productivity and innovation.

Location

This role is based in our El Segundo Headquarters.

Benefits

• Hybrid Work Schedule
• Discretionary Paid Time Off
• Summer Fridays
• Healthcare Plans
• Employee Discounts
• 401k
• Annual Bonus Program
• Equity Program

Pay

The annual base salary range for this position is from $117,000 to $150,000. The range provided includes the base salary that Savage X Fenty expects to pay for the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate’s related work experience, subject matter expertise, and work location.