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Sr. Manager Digital Marketing - Social & Influencer

Samsung Electronics America · Plano, TX · 2 wk ago
On-siteMarketing$100/hrFull-time

About the role

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide.

This role is not eligible for immigration sponsorship.

Responsibilities

The Senior Manager, Social & Influencer, will lead and execute organic social media and influencer campaigns to enhance brand engagement, drive customer loyalty, and optimize marketing campaigns. This role will oversee the development of innovative social media content, manage social platforms, and analyze data to deliver actionable insights for the DA Marketing team.

Key responsibilities include:

  • Oversee social and influencer strategy and day-to-day operations across all Home Appliance categories
  • Understand social trends and how they impact creative messaging and content strategy
  • Align creative with integrated marketing strategy to develop fit-for-purpose, consumer-centric content
  • Partner with corporate marketing team, adhering to channel governance and best practices
  • Partner with global marketing team to develop social assets that are relevant for the US market
  • Manage agency outputs for Social and Influencer ensuring creative aligns to brief
  • Collaborate with Digital and Brand Experience team members to understand all workstreams and ensure cohesive messaging
  • Clearly communicate stakeholder feedback to agency partners in a consolidated manner
  • Manage social posting and content calendars with the agency and internal stakeholders
  • Handle influencer product inventory requests and deadlines with internal stakeholders aligned to company mandates
  • Maintain internal documents inclusive of finance reporting, campaign results, live tracker, marketing calendars, etc.
  • Share key activity updates as contributor of the monthly marketing team shareout
  • Community management inclusive of YT playlists and collab posting

Qualifications

Requirements include:

  • 8+ years of relevant experience
  • Bachelor's degree
  • Experience managing and QA all Social and influencer content assets
  • Experience with key product RTBs, marketing names, and nuances between models
  • Experience analyzing reports, campaign performance and synthesizing recommendations
  • Knowledge of Sprinklr reporting and community management capabilities
  • Experience managing agency partners and relationships
  • Knowledge of social platforms such as Instagram, TikTok, YouTube, Pinterest, Reddit and Threads
  • High proficiency of Microsoft Office is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)

Preferred qualifications include Tableau reporting and analysis.

Benefits

Regular full-time employees have access to benefits including:

  • Medical, Dental, Vision, Life Insurance
  • 401(k)
  • Employee Purchase Program
  • Tuition Assistance (after 12 months)
  • Paid Time Off
  • Student Loan Program (after 12 months)
  • Wellness Incentives

Regular full-time employees are also eligible for MBO bonus compensation, based on company, division, and individual performance.

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