Sr Manager, Influencer Planning

We need to output HTML fragment with sections: About the role? The posting includes a paragraph about why SIE, then role description. We need to use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We need to parse content: - About the role: Could be the introductory paragraph describing the role: "The Sr. Manager, Influencer Planning is a strategic planning leader responsible for building and operationalizing PlayStation's global influencer planning framework across the portfolio of games, hardware, services, sponsorships, and brand campaigns. Reporting to the Sr. Director, Marketing Partnerships & Activations, this role will define the influencer/creator plan & approach, portfolio prioritization, global/local planning processes, measurement frameworks, and investment recommendations that enable Influencer Partnerships & Activations to execute with greater clarity, consistency, and impact. This role will work in close partnership with the Influencer Partnerships team, as well as Brand, Media, Studios, Social, PR/Communications, and local market teams. The role is designed to strengthen upstream planning while allowing the activation team to focus on creator relationships, campaign delivery, and operational excellence." That's about the role. - Responsibilities: The "Key Responsibilities:" section with bullet points. We need to extract each bullet as

. The bullet points are: Influencer Planning: - Develop and evolve PlayStation's global influencer planning framework across priority portfolio moments. - Translate audience objectives, business priorities, and cultural opportunities into clear influencer strategies and recommendations. - Define integrated approaches across paid, earned, creator advocacy, Playmakers, talent partnerships, events, sponsorships, and local activation. - Establish consistent briefs, planning calendars, inputs, and decision-making frameworks across influencer workstreams. Audience, Creator & Cultural Intelligence: - Build a consistent view of priority audiences, creator archetypes, communities, platforms, and cultural behaviors relevant to PlayStation. - Identify emerging creator, gaming, entertainment, sports, youth culture, and platform trends, partnering with Insights and Analytics to translate them into actionable strategy. Portfolio Prioritization & Investment Strategy: - Define where influencer support should be full-service, lighter-touch, locally led, agency-supported, or enabled through scalable playbooks. - Develop investment and resource recommendations across priority initiatives, balancing business impact, cultural opportunity, audience reach, and available resources. Global / Local Planning Model: - Build and maintain a global planning model that incorporates local market expertise and establishes clear roles, inputs, briefing expectations, and feedback loops. - Drive global consistency while enabling local cultural relevance, platform nuance, and creator-market fit. Measurement, Learning & Cross-Functional Leadership: - Define KPI, reporting, and learning frameworks that measure audience impact, cultural relevance, creator advocacy, engagement, efficiency, and business contribution. - Translate campaign performance and learnings into future planning recommendations in partnership with activation leads, agencies, Analytics, and local markets. - Serve as a strategic partner to cross-functional teams and senior leadership, providing clear recommendations on influencer opportunities, priorities, investment, and tradeoffs. - Build tools, templates, AI-enabled workflows, and operating rhythms that improve speed, clarity, and scalability across the function. We need to include all these as list items under Responsibilities. - Requirements / Qualifications / Skills: The posting has "Skills and Qualifications:" with bullet list. We need to decide which sections to use. The instruction says use headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We have content for Skills and Qualifications (they are combined). Could split into Requirements (maybe experience/education) and Qualifications (skills). But we can also just put all under Skills heading if that's appropriate. However we need to avoid empty sections. Let's see what we have: Under "Skills and Qualifications:" we have: - 10-12+ years of experience in influencer marketing, creator strategy, talent partnerships, brand marketing, integrated marketing, entertainment marketing, or social-first audience strategy. - Bachelor's degree in marketing, advertising, communications, business, or a related field; equivalent experience considered. - Proven experience developing global influencer programs for major consumer brands, entertainment companies, gaming companies, studios, agencies, platforms, or technology brands. - Deep understanding of the creator economy, social platforms, gaming communities, youth culture, talent/influencer models, and the behaviors shaping cultural relevance today. - Strong strategic planning capability, including audience definition, portfolio prioritization, brief development, measurement frameworks, and investment recommendations. - Experience building operating models, planning processes, playbooks, and cross-functional ways of working in complex matrixed organizations. - Strong executive communication skills, including the ability to synthesize complex information into clear recommendations and persuasive exec-level presentations. - Demonstrated ability to influence senior stakeholders and partner effectively across Brand, Product Marketing, Studios, Local Markets, PR/Comms, Social, Media, Legal, Finance, Procurement, and agency teams. - Strong analytical orientation with the ability to define KPIs, interpret campaign results, identify learnings, and translate data into future planning decisions. - AI fluency or willingness to rapidly adopt AI-enabled workflows for cultural trend scanning, creator discovery, reporting, knowledge management, and planning efficiency. - Highly organized, proactive, and comfortable operating in a fast-paced environment with competing priorities, confidential information, and high-visibility initiatives. - Genuine passion for gaming, entertainment, creators, sports, youth culture, and the PlayStation brand. We could treat these as Skills. Or we could split: Requirements (experience, education) and Qualifications (skills). But we have no separate "Requirements" heading content besides those. The instruction says include a section only when posting has real specific content for it. We could put all under Skills heading. Or we could create Requirements for the experience/education bullet points and Qualifications for the rest. Let's decide: We'll create Requirements for the first two bullet points (years of experience, Bachelor's degree). Qualifications for the rest (proven experience, deep understanding, etc). That seems reasonable. - Benefits: The posting mentions: "In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package." So we have benefits content. - Pay: The posting includes: "At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE’s top-tier benefits package ... The estimated base pay range for this role is listed below. $194,200—$291,400 USD". So we have pay range. - Schedule: Not mentioned. No schedule info. So we should not include Schedule section. - Also we might include About the company? The initial paragraph about Sony Interactive Entertainment could be considered "About the role"? Actually "About the role" is about the role itself. The initial paragraph about SIE is more about the company. Could we put that under About the role? Might be okay but better to treat as About the role includes both company and role? The instruction says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have About the role containing the description of the role and maybe company context. We'll include the introductory paragraph about SIE and the role description. Thus sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay. Now we need to output HTML fragment only, no /, no markdown fences. We'll structure:

About the role

... (combined intro)

Responsibilities

• ... each bullet
...

Requirements

• 10-12+ years of experience in influencer marketing, creator strategy, talent partnerships, brand marketing, integrated marketing, entertainment marketing, or social-first audience strategy.
• Bachelor's degree in marketing, advertising, communications, business, or a related field; equivalent experience considered.

Qualifications

• Proven experience developing global influencer programs for major consumer brands, entertainment companies, gaming companies, studios, agencies, platforms, or technology brands.
• Deep understanding of the creator economy, social platforms, gaming communities, youth culture, talent/influencer models, and the behaviors shaping cultural relevance today.
• Strong strategic planning capability, including audience definition, portfolio prioritization, brief development, measurement frameworks, and investment recommendations.
• Experience building operating models, planning processes, playbooks, and cross-functional ways of working in complex matrixed organizations.
• Strong executive communication skills, including the ability to synthesize complex information into clear recommendations and persuasive exec-level presentations.
• Demonstrated ability to influence senior stakeholders and partner effectively across Brand, Product Marketing, Studios, Local Markets, PR/Comms, Social, Media, Legal, Finance, Procurement, and agency teams.
• Strong analytical orientation with the ability to define KPIs, interpret campaign results, identify learnings, and translate data into future planning decisions.
• AI fluency or willingness to rapidly adopt AI-enabled workflows for cultural trend scanning, creator discovery, reporting, knowledge management, and planning efficiency.
• Highly organized, proactive, and comfortable operating in a fast-paced environment with competing priorities, confidential information, and high-visibility initiatives.
• Genuine passion for gaming, entertainment, creators, sports, youth culture, and the PlayStation brand.

Skills

But we already used Skills? Actually we used Qualifications for skills. The instruction includes Skills heading as separate. We could move the skill list to Skills and keep Qualifications empty? But we need to avoid empty sections. Let's think: The posting has "Skills and Qualifications:" as a heading. So we could treat that as Skills heading and include all bullet points there. Then we could have Requirements for experience/education. That would satisfy both Requirements and Skills headings. Qualifications could be omitted. But the instruction list includes Qualifications as optional; we can omit if no specific content. So we will have About the role, Responsibilities, Requirements, Skills, Benefits, Pay. Thus we will not have Qualifications section. Now we need to decide what goes under Skills: all the bullet points from "Skills and Qualifications:" (including the experience and education? Actually those are also part of that list but we moved experience/education to Requirements. To avoid duplication, we should not duplicate. So we will put the remaining bullet points under Skills. Thus: Requirements: - 10-12+ years of experience... - Bachelor's degree... Skills: - Proven experience developing global influencer programs... - Deep understanding... - Strong strategic planning capability... - Experience building operating models... - Strong executive communication skills... - Demonstrated ability to influence senior stakeholders... - Strong analytical orientation... - AI fluency... - Highly organized... - Genuine passion... Now Benefits: list as

• ... maybe combine into one
• or separate items. The benefits: medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. Also may be eligible for a bonus package. We'll list each as separate
• . Pay: we have a paragraph about pay range and factors. We'll put that in

  . Now we need to ensure we don't include boilerplate like EEO, background check, etc. Remove those. Now produce HTML. Let's craft the About the role paragraph: combine the introductory Sony paragraph