Sr Manager, Influencer Marketing & Brand Activation

Location: Calabasas, CA (Hybrid - 3 days onsite)

About the Wella Company

Together, WE enable individuals to look, feel, and be their true selves. Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin, and ghd. With 6,000 employees globally and a presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

About the Role

We are seeking a dynamic and strategic Senior Manager, Influencer Marketing & Brand Activation to lead and scale our influencer efforts across five distinct brands: Wella Professionals, Sebastian Professional, Nioxin, Briogeo, and Clairol. This role is ideal for a creative, data-driven leader who thrives in a fast-paced, multi-brand environment and has a proven track record of building impactful influencer programs and crafting authentic brand storytelling. In addition to leading influencer strategy, this role requires experience in leading influencer and consumer events, whether for new product launches or sponsorships. This role reports to the Head of Brand Communications, US.

The role is weighted 70% influencer marketing and 30% brand activations.

Responsibilities

• Serve as the strategic lead for influencer marketing across all brands, focusing on long-term vision, brand alignment, and scalable growth.
• Develop high-impact influencer frameworks that integrate seamlessly with broader marketing and brand strategies.
• Guide the team and agency partners in identifying the right influencer mix, campaign architecture, and performance benchmarks to drive brand equity and business results.
• Ensure all influencer initiatives are rooted in data, cultural relevance, and storytelling that resonates with each brand’s unique audience.
• Develop and execute integrated influencer marketing strategies tailored to each brand’s identity and audience.
• Lead cross-functional planning with brand, creative, and digital teams to align messaging and campaign goals.
• Manage and mentor a team of influencer specialists and collaborate with global teams.
• Oversee influencer identification, vetting, outreach, and relationship management across all tiers, with an emphasis on Macro/Powerhouse influencers.
• Design and manage influencer campaigns from concept to execution, ensuring alignment with brand objectives.
• Analyze campaign performance and optimize for ROI, engagement, and brand lift.
• Work collaboratively with PR, Social, Brand Marketing, and Media teams on strategic and executional work, particularly with the Media team on paid media campaign support.
• Track KPIs and deliver performance reports to senior leadership, leveraging insights to refine strategies.
• Balance resources and budgets across brands to maximize impact and efficiency.
• Develop strategic in-person touchpoints with influencers via relationship-building meetings and events (both small and large scale).
• Collaborate with event/experiential agencies to lead tactical planning for events (influencer and consumer-related) for new product launches or sponsorships (e.g., F1).
• Bring to life IRL brand moments with a strong POV on design and purpose, emphasizing KPIs.

Requirements

• 8+ years of experience in influencer marketing and/or brand communications, preferably in a multi-brand or agency setting.
• Strong network of influencers (and agents) across lifestyle, beauty, fashion, or consumer goods.
• Proven leadership and team management experience.
• Excellent communication, negotiation, and storytelling skills.
• Well-versed in social media channels (paid and organic), trends, branded content development, influencer and social metrics/analysis.
• Strong verbal and written communication skills; detail-oriented, solutions-driven, and organized.
• Ability to multi-task, working on multiple projects simultaneously and meeting tight deadlines.
• Strong initiative-taking and problem-solving skills.
• Data-savvy with experience using influencer platforms and analytics tools.
• Passion for emerging trends in digital culture, social media, and brand storytelling.
• Experience with experiential marketing/event marketing is a plus.

Pay

Pay range: $120,000 - $150,000 salary per year plus bonus. The range listed is one component of Wella Company’s total rewards package for employees. Other rewards may include annual bonus plans or variable pay, depending on the role.

Benefits

• Health insurance
• Life and disability insurance
• 401(k) retirement plan
• Paid holidays and paid time off (PTO)