Sr. Manager E-Retail

Job Summary

The Wine Group is seeking a Senior Manager of E-Retail to lead the development and execution of a portfolio-wide ecommerce strategy. Reporting to the Senior Director of Digital and Ecommerce, this role requires a unique blend of leadership, marketing acumen, and strategic thinking to drive growth in the fast-growing ecommerce channel.

Essential Functions

• Oversee, shape, and execute the full ecommerce strategy and plan for TWG.
• Work closely with the Trade Development and Trade Marketing team to assess, meet, and exceed needs for top retailer customers.
• Educate, influence, and grow the ecommerce acumen of the full organization.
• Manage ecommerce marketing spend with support from agency partners to execute buys in all areas, including online alcohol marketplace and B2B ecommerce advertising.
• Frequent interaction with major retail customers to plan, execute, and innovate based on their needs.
• Mercandise all ecommerce efforts to align with brand and trade marketing.
• Manage tech stack supporting ecommerce, including Salsify.
• Continuous focus on prioritizing projects and processes to meet goals.

Other Functions

• Support ad hoc projects or tasks based on department priorities and business needs.
• Follow established company policies, security standards, and data protection guidelines when working with systems, applications, or information.

Qualifications

• Bachelor’s degree in marketing, business, or related study required. MBA is strongly preferred.
• 8+ years of marketing experience, with a focus on ecommerce in the alcohol beverage industry.
• CPG experience in food/beverage marketing necessary for this role.
• CPG experience with direct customer interaction and collaboration.
• Experience managing agencies executing work shaped by your plan.
• Deep knowledge of technical needs and category nuances of alcohol with a focus on executing to grow sales in the channel.
• Proficiency in Salsify or similar digital asset management/PIM tool.
• Previous management experience of direct reports and experience influencing or leading cross-functional teams.
• Excellent analytical, organizational, and interpersonal skills with ability to execute.
• Enjoy working collaboratively on a winning team.
• Strong bias for thoughtful action, highly relationship-oriented, accomplish work with and through others via purposeful collaboration.

Physical Demands

• Primarily sedentary work performed in an office or hybrid office environment, involving extended periods of sitting and working at a computer workstation.
• Regular use of hands and fingers for keyboard use, data entry, and operating standard office and computer equipment.
• Able to see, hear, and communicate effectively to exchange information, review detailed information on a computer screen, and participate in meetings.
• Occasional standing, walking, bending, or reaching may be required.

Compensation

Hiring Salary Range: $144,200 - $190,000. Actual compensation will be based on factors such as experience, skills, knowledge and abilities, education, and other position-related factors.