Sr. Manager Digital Marketing - Dacor/Builder

This role is not eligible for immigration sponsorship.

About the Role

As Senior Digital Marketing Manager for Samsung Builder and Dacor Luxury Appliances, you will oversee and manage all digital touchpoints for the channel/brand. You’ll have a strong skill set in data, insights, and analytics and leverage these to evolve and optimize digital initiatives with the ability to course-correct activity based on KPIs and sales performance. This role requires collaboration with key internal cross-functional teams as well as leading external agency partners with project scoping, budget management, and briefs to deliver high-quality output while maximizing efficiency. You will be a thought leader and bring new ideas and initiatives to further grow Dacor’s digital footprint.

Responsibilities

• Dot com (samsungbuilder.com and dacor.com): Collaborate to define and drive the execution of the customer journey and user experience, working toward a best-in-class digital experience to increase awareness, consideration, conversion, and retention. Identify and scope evolutions of content and audience needs to ensure unique and distinctive content for customers.
• Digital Paid Media: Lead the development of an overarching digital media strategy, ensuring alignment among multiple stakeholders, including leadership. Drive implementation through formal briefs, develop detailed tactical and KPI measurement plans, and establish reporting cadences with ongoing optimization to maximize ROI.
• Email Marketing: Define, implement, and drive the brand’s email marketing strategy, including audience targeting, go-to-market plans, and campaign deployment. Develop personalized content for all audience channels and execute a test-and-learn approach to continually optimize marketing ROI.
• Ratings & Reviews (Dacor): Define and implement the brand’s community review strategy through owned and shared digital platforms. Partner with review-seeding vendors to recruit community members, share product guides, and monitor product delivery. Optimize Dacor reviews and handle customer feedback appropriately, sharing reporting on results with internal teams.
• Data & Analytics: Deliver insightful reporting and analytics to measure the effectiveness of all digital touchpoints. Define and track key metrics to optimize marketing campaigns, create dashboards, and provide ad hoc analysis.
• New Initiatives: Deliver impactful digital opportunities to directly influence customer consideration and conversion.
• Partnership: Collaborate with cross-functional stakeholders, including leadership, sales, and product marketing, to ensure alignment. Take direction from Brand Experience stakeholders to maintain brand standards and content integrity.

Requirements

• Bachelor’s degree with 8+ years of experience planning, executing, and measuring digital media tactics, with tangible examples of how performance impacted business results.
• 5+ years in a CRM-specific role, demonstrating the ability to develop a CRM strategy and plan personalized content for email campaigns.
• Experience with social listening dashboards.
• Working knowledge of the media landscape and performance-based digital marketing.
• Experience managing indirect teams, including agency oversight.
• Excellent project management skills, including the ability to identify interdependencies, overcome obstacles, and manage complex projects on time while delivering quality results.
• Experience developing net-new programs, test-and-learn initiatives, and unique, differentiated campaign concepts.

Benefits

Regular full-time employees (salaried or hourly) have access to benefits including:

• Medical, Dental, and Vision insurance
• Life Insurance
• 401(k) retirement plan
• Employee Purchase Program
• Tuition Assistance (after 12 months)
• Paid Time Off
• Student Loan Program (after 12 months)
• Wellness Incentives
• MBO bonus compensation, based on company, division, and individual performance