Sr Manager, Digital Ads

About Justrite Safety Group

Justrite Safety Group is a dynamic organization dedicated to protecting people, property, and the planet through advanced industrial safety solutions. Our ever-growing portfolio of companies collaborates to set the standard for excellence in industrial safety.

The Contribution You’ll Bring To This Role

The Senior Manager, Digital Ads at Justrite Safety Group plays a critical, high-impact role driving measurable growth across our family of trusted brands. This role will own and optimize the paid media investment across search, social, retail media (including Amazon), and emerging channels—translating business goals into smart, data-driven media strategies that directly influence revenue and lead generation.

About The Team

The ECommerce team at Justrite Safety Group is at the forefront of driving digital growth and creating seamless online experiences for our customers. We manage and optimize our online platforms, digital marketing initiatives, and marketplace partnerships to ensure our products are accessible whenever and wherever customers shop. With a focus on data-driven decision-making, innovation, and collaboration, the team works across functions to enhance the customer journey, strengthen brand presence, and deliver measurable business results.

What You’ll Do At Justrite

• Manage paid advertising channels, including (but not limited to) Google, Bing, LinkedIn, Meta, etc
• Conduct and own detailed analytics in order to optimize spend leveraging modern analytic tools
• Oversee retail media network spend in key retailers including Amazon
• Control and optimize a six-figure monthly paid media budget with ROAS and CAC discipline and monitor budget pacing, ensure efficiency across channels, and provide regular updates to all stakeholders
• Translate marketing goals into actionable media strategies and campaigns that connect directly to revenue and lead outcomes
• Optimize Conversion Funnel KPIs by analyzing the entire funnel, formulating hypothesis and running testing to improve CVR, AOV, Market Basket and other relevant funnel KPIs to drive improved ROAS
• Create dashboards, reports and scorecards to provide visibility and regular updates to key stakeholders
• Collaborate closely with creative, content, web, and video marketing partners to align messaging, landing page, and audience strategies
• Leverage AI to craft and optimize copy, content and iterative tests
• Create a monthly experimentation roadmap, and conduct analytics on experiment run, results and learnings
• Hands-on campaign setup and troubleshooting, comfortable reviewing account structures, implementing tags, and validating tracking
• Partner with analytics and Martech to implement effective tagging, tracking, and measurement
• Identify new digital advertising platforms, audiences and creative formats to fuel experimentation and performance growth
• Collaborate with members of the digital team for optimal performance across all Justrite Safety Group campaigns

Your Skills And Expertise

• 5-7+ years of experience in paid media/performance marketing
• 3-5+ years of experience in ads and commercial analytics
• Experience owning the paid media approach and execution for an ecommerce brand
• Experience driving successful lead generation in a B2B environment
• Extensive experience with Google Ads, Microsoft Ads, Meta Ads, LinkedIn Advertising, and YouTube ads
• Experience in Pacvue Advertising a plus

Benefits

• Competitive salary
• Comprehensive medical, dental, and vision coverage
• Flexible hours and alternative work arrangements
• 401K plan with company match
• Company-paid short and long-term disability insurance
• Generous paid time off, personal days
• Robust employee wellness program

Why Choose Justrite Safety Group?

As a leading name in the safety industry, Justrite provides a platform where you can collaborate with some of the best professionals in the field, learning from experts and contributing to cutting-edge solutions. The company's commitment to excellence and innovation ensures that you'll be part of a team that is making a real impact. With a strong focus on career advancement, Justrite empowers its employees to thrive both personally and professionally, making it an ideal workplace for those looking to grow their careers in a meaningful and rewarding environment.