Sr Manager, Digital Ads

Accountabilities

• Own the strategy, execution, and optimization of paid media initiatives across search, social, retail media, and emerging advertising platforms.
• Use analytics, experimentation, and collaboration to improve campaign performance and support broader business objectives.
• Manage and optimize paid advertising channels including Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, YouTube Ads, and other digital platforms.
• Own paid media strategy and execution, ensuring alignment between marketing objectives, revenue goals, and lead generation targets.
• Manage significant monthly advertising budgets while maintaining strong discipline around return on ad spend (ROAS), customer acquisition costs (CAC), and budget efficiency.
• Analyze campaign performance, identify trends, and develop actionable insights to continuously improve results.
• Optimize conversion funnels by testing strategies that improve key performance indicators such as conversion rate, average order value, and customer engagement.
• Develop experimentation roadmaps, define hypotheses, analyze results, and apply learnings to improve future campaigns.
• Oversee retail media investments and marketplace advertising initiatives, including major retail platforms.
• Build dashboards, reports, and performance scorecards to provide visibility into campaign results and opportunities.
• Collaborate with creative, content, web, video marketing, analytics, and marketing technology teams to improve audience targeting, messaging, and landing page performance.
• Leverage AI-powered tools to enhance copy development, content optimization, campaign testing, and performance analysis.
• Identify new advertising platforms, audience segments, and creative formats to expand digital growth opportunities.

Requirements

• The ideal candidate is a performance marketing professional with deep expertise in paid media strategy, digital analytics, and campaign optimization.
• Experience managing complex advertising programs, working with cross-functional teams, and using data to drive business outcomes.
• 5-7+ years of experience in paid media, performance marketing, or digital advertising.
• 3-5+ years of experience in advertising analytics and commercial performance measurement.
• Proven experience owning paid media strategy and execution for an eCommerce brand.
• Experience driving successful lead generation programs within a B2B environment.
• Extensive hands-on experience with Google Ads, Microsoft Ads, Meta Ads, LinkedIn Advertising, and YouTube Ads.
• Strong analytical skills with the ability to interpret data, identify opportunities, and make performance-driven decisions.
• Experience managing advertising budgets with a focus on efficiency, optimization, and measurable business impact.
• Strong understanding of conversion funnels, testing methodologies, audience targeting, and digital campaign performance.
• Ability to collaborate effectively with marketing, creative, analytics, and technology teams.
• Comfortable working in a fast-paced environment with ownership of strategic initiatives and operational execution.
• Experience with retail media platforms such as Pacvue is a plus.
• Familiarity with AI tools for marketing optimization, content creation, or campaign analysis is beneficial.

Benefits

• Competitive salary package based on experience, skills, and qualifications.
• Fully remote work opportunity within the United States.
• Comprehensive medical, dental, and vision insurance coverage.
• Flexible working hours and alternative work arrangements supporting work-life balance.
• 401(k) retirement plan with company match.
• Company-paid short-term and long-term disability insurance.
• Generous paid time off and personal days.
• Employee wellness programs supporting overall health and well-being.
• Opportunity to work on impactful digital growth initiatives within an innovative and collaborative environment.
• Career development opportunities and the ability to collaborate with experienced professionals across multiple disciplines.