Sr. Manager, Customer Insights
Overview
At PGA TOUR Superstore, we’re always looking for enthusiastic, self-motivated, flexible individuals who will share a passion for helping transform our business. As one of the fastest growing specialty retailers, we’re dedicated to hiring selfless team players from different backgrounds to influence the growth of our organization. Part of the Arthur M. Blank Family of Businesses, PGA TOUR Superstore continuously strives to create a family culture for our Associates – driven by our vision to inspire people through golf and tennis.
Position Summary
The Sr. Manager, Customer Insights leads the strategy and execution of customer segmentation, personalization, and customer master data management across the organization. This role transforms customer data into actionable insights that drive targeted marketing, improve the customer experience, and inform business decisions. The Sr. Manager partners closely with CRM, marketing, data/analytics, technology, and operations teams to ensure customer data is accurate, unified, and effectively leveraged to power segmentation models and personalized engagement at scale. This role is responsible for developing a small team of insights analysts/specialists.
Customer Segmentation
- Design, build, and maintain customer segmentation models (behavioral, demographic, transactional, and value-based) to support marketing, CRM, and personalization initiatives.
- Partner with marketing and analytics teams to translate segmentation insights into actionable targeting strategies for campaigns and lifecycle programs.
- Continuously test, validate, and refine segmentation frameworks against business performance and evolving customer behavior.
- Present segmentation findings and recommendations to marketing leadership and cross-functional stakeholders in clear, business-relevant terms.