Sr. Manager CRM

About the role

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. This role leads the development of lifecycle marketing strategies that strengthen customer acquisition, engagement, retention, loyalty, and lifetime value.

Responsibilities

• Define and lead the CRM strategy aligned with business objectives across email, SMS, push notifications and automated campaigns.
• Develop lifecycle marketing strategies that increase consumer acquisition, retention, repeat purchase rate, loyalty participation, and lifetime value.
• Design and continuously optimize end-to-end omnichannel consumer journeys across digital touchpoints.
• Establish CRM priorities, annual roadmap, testing framework, and business growth opportunities.
• Lead CRM campaign planning across Email, SMS, Push, Triggered Communications, and Loyalty initiatives.
• Own campaign governance, prioritization, and resource planning to ensure execution quality and business impact.
• Partner with Creative, Brand Marketing, E-Commerce and Retail teams to deliver cohesive consumer experiences.
• Drive continuous optimization through testing, personalization, segmentation, and performance analysis.
• Lead the evolution of the omnichannel consumer journey, ensuring consistency across digital and retail touchpoints.
• Own CRM business KPIs including revenue contribution, engagement metrics, database growth, campaign performance, and personalization performance.
• Translate performance insights into actionable business recommendations.
• Present CRM performance, strategic initiatives, and business opportunities to senior leadership.
• Collaborate with internal and agency teams to prioritize CRM capabilities, automation, and consumer experience enhancements.

Qualifications

• Bachelor's degree required; MBA or related graduate degree preferred.
• 8+ years of experience in CRM, Lifecycle Marketing, Digital Marketing, Customer Engagement.
• Proven experience leading CRM strategy across email, SMS, loyalty, personalization, and customer lifecycle programs.
• Experience with and an understanding of CRM platforms, marketing automation, customer segmentation, and omnichannel marketing.
• Experience partnering with Analytics, Product, Technology, and Retail organizations to deliver consumer-centric initiatives.
• Experience leading cross-functional projects and influence senior stakeholders.
• Experience translating complex data into business strategy.
• Highly organized with experience with project management.
• Experience with business planning and forecasting.
• Experience managing an agency.

Benefits

Regular full-time employees have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance, Paid Time Off, Student Loan Program, Wellness Incentives, and many more. Additionally, regular full-time employees are eligible for MBO bonus compensation, based on company, division, and individual performance.