Sr. Manager, Content & Demand Generation - Hybrid

Sr. Manager, Content & Demand GenerationLocation: Cambridge, MA | Hybrid Compensation: $125K-$150K Base + Equity Employment Type: Full-TimeAbout the OpportunityWe are partnering with a fast-growing, venture-backed AI company using computer vision to transform quality control and automation within manufacturing.The company is looking for its first dedicated Content & Demand Generation hire to build and own content across the buyer journey while creating programs that turn that content into qualified meetings and pipeline.This is a highly hands-on individual contributor opportunity for someone who enjoys writing, building, experimenting, and working directly with Sales, Engineering, customers, and executive leadership.You won't be stepping into a large marketing organization with an established playbook. You'll have significant ownership over what gets built, how content reaches the market, and how marketing contributes to revenue.What You'll DoOwn the content strategy across the full buyer journey, from initial awareness through evaluation and closePersonally create high-impact content including technical guides, customer case studies, ROI stories, comparison guides, sales collateral, thought leadership, and product messagingBuild and execute demand generation campaigns designed to generate qualified meetings and pipelineDevelop email nurture campaigns, newsletters, landing pages, forms, and campaign offersPlan and execute webinars featuring customers, executives, engineers, and other industry expertsPartner closely with Sales to understand buyer questions, objections, and content gaps throughout the sales processInterview customers and technical subject matter experts to turn complex information into compelling, easy-to-understand contentRepurpose long-form content into email campaigns, social posts, short-form content, videos, and sales enablement assetsManage and grow the company's LinkedIn presence while supporting executive thought leadershipPartner with external paid media and SEO resources on campaigns, content distribution, and search strategyOwn content and messaging for industry trade shows, including booth messaging, handouts, demo narratives, and vertical-specific materialsTrack content and campaign performance, including meetings generated, lead engagement, pipeline contribution, and content utilizationContinuously test, measure, and improve programs based on performanceWhat We're Looking For7+ years of B2B marketing experience across content marketing, demand generation, growth marketing, or related disciplinesStrong hands-on writing experience with technical or complex B2B productsProven ability to create content that supports lead generation, meetings, pipeline, and revenue growthExperience developing customer stories, case studies, thought leadership, technical content, webinars, email campaigns, and sales enablement materialsHands-on experience with demand generation, email nurture, landing pages, campaign execution, and marketing automationStrong understanding of how content supports different stages of a B2B buying journeyExperience partnering closely with Sales and technical teams such as Product and EngineeringComfortable interviewing customers and subject matter experts and translating technical concepts into compelling marketing contentExperience using CRM and marketing automation platforms such as HubSpot, Salesforce, Pardot, Marketo, or similarAnalytical mindset with experience measuring campaign performance and marketing's impact on pipelineComfortable operating as a hands-on individual contributor in an early-stage, fast-moving environmentAbility to work onsite in Cambridge, MA and travel periodically to customer sites and industry eventsHighly PreferredExperience marketing to manufacturing or industrial customersBackground in industrial automation, robotics, machine vision, computer vision, manufacturing technology, industrial software, or related technical marketsExperience working in a startup or smaller high-growth technology companyExperience marketing products with complex or technical sales cyclesExperience supporting trade shows and industry eventsFamiliarity with SEO/AEO and working with external agencies or content partnersWhy JoinJoin a venture-backed AI company tackling real-world manufacturing problemsBecome the company's first dedicated Content & Demand Generation marketerBuild the function rather than inherit someone else's playbookWork directly with executive leadership, Sales, Engineering, and customersOwn content and demand programs from strategy through executionSee a direct connection between your work, qualified meetings, pipeline, and company growthSignificant visibility, autonomy, and opportunity to make an impactCompetitive base salary of $125K-$150K plus equity Email Your Resume In Word To Taylor.McAlister@CyberCoders.com Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply. Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : TM4-1998337L694 -- in the email subject line for your application to be considered. Taylor McAlister - Sr. Executive Recruiter For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa. This is a new role. This job was first posted by CyberCoders on 09/29/2026 and applications will be accepted on an ongoing basis until the position is filled or closed. Everforth CyberCoders is proud to be an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, status as a crime victim, disability, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications, and a virtual recruiter as part of the application process. A human recruiter reviews all results. Click here for details on our virtual recruiter . 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