Content Creator & Social Media Manager- Hybrid

About the role

The Social Media Manager and Content Creator will oversee the social media strategy and operations for Sharecare and AskMD, blending creative strategy with hands-on content creation. The ideal candidate will be responsible for managing multiple social channels, producing engaging content, and ensuring alignment with the brand's voice and guidelines.

Responsibilities

• Own the day-to-day management of Sharecare and AskMD’s social channels, including strategy, content calendar, publishing, and platform-specific best practices across Instagram, TikTok, and YouTube
• Create and produce recurring short-form series such as myth-busting videos, man-on-the-street interviews, and live event content
• Concept, script, and produce content hands-on, including shooting, editing, writing captions, and stepping in front of the camera when necessary
• Leverage artificial intelligence tools to automate and scale social media content creation and improve campaign efficiency
• Coordinate with writers, producers, editors, and Atlanta collaborators to maintain a fast, test-and-learn pipeline
• Manage community engagement by responding, moderating, and building relationships with the audience and with Atlanta creators, athletes, and partners
• Track performance against clear goals, report on what works, and use insights to shape the content roadmap
• Support launches, live events, and collaborations across Atlanta sports, culture, and wellness
• Route health-related content through Sharecare’s brand and clinical review process to ensure safety and brand consistency

Requirements

• 3+ years of experience managing brand or creator social channels, with a proven track record of audience growth and engagement
• Hands-on creative skills: ability to conceptualize, shoot, and edit short-form video content, and comfort on camera or in front of the microphone
• Experience with or willingness to explore AI-assisted production tools for content creation
• Deep knowledge of Instagram, TikTok, and YouTube: understanding of formats, trends, and what drives user interaction
• A strong sense of storytelling and brand voice, with an eye for consistent messaging
• Strong project management skills, able to coordinate talent and contributors on tight deadlines
• An analytical mindset: setting goals, reading metrics, and acting on insights to inform content strategies
• Comfortable in Atlanta’s cultural and athletic landscape, with interest in health and wellness

Qualifications

• Full-time position, part-time in-office in Atlanta, with a dedicated budget for projects, events, and collaborations
• Reporting to the VP of Marketing within the corporate marketing organization
• Equal opportunity employer, E-Verify user