Social Media Manager - Hybrid

Minimum qualifications:

• Bachelor's degree or equivalent related work or military experience
• 5 years of experience in social media, content creation or digital communications
• Proven success managing and growing corporate social media channels with a strong understanding of platform-specific strategies and content best practices
• Ability to concept, produce and edit social-first content, including short-form video, photography and graphics
• Proficiency with content creation tools such as Adobe Creative Suite, CapCut or Canva, as well as social media management and analytics platforms like Sprout or Hootsuite
• Strong editorial judgment, writing skills and analytical mindset, with the ability to turn performance insights into strategic recommendations and content optimization
• Experience collaborating with executives and cross-functional stakeholders in a fast-paced environment
• Willingness to travel occasionally to capture content at company locations, events and customer sites

Preferred qualifications

• Experience in B2B, transportation or logistics
• Experience with paid social, social listening or influencer campaigns

Responsibilities

• Drive Social Media Strategy
  • Develop and execute XPO’s social media strategy across LinkedIn, Instagram, Facebook, YouTube, X and emerging platforms
  • Build channel-specific strategies that align with business priorities, audience behaviors and platform best practices
  • Create annual and quarterly social media roadmaps, editorial calendars and campaign plans
  • Identify and seize opportunities to elevate XPO’s brand, frontline culture, operational expertise and executive thought leadership
  • Monitor social trends, platform updates and emerging content formats to continuously evolve strategy
• Create Engaging Content
  • Conceptualize, capture and produce social-first content including short-form video (Reels, UGC-style content), photography and social graphics
  • Partner across the business to bring customer stories, frontline operations, recruiting initiatives and company events to life on social channels
  • Support executive visibility by developing content for company leaders and subject matter experts
• Manage Channels & Community Engagement
  • Oversee day-to-day publishing, scheduling and community management across XPO’s social channels
  • Engage with audiences in a timely, professional and brand-appropriate manner
  • Ensure content is aligned with brand standards, legal guidelines and company messaging
  • Establish clear governance and approval processes for content planning, approvals and production
• Drive Performance & Insights
  • Track and analyze social media performance across channels, campaigns and content formats
  • Translate analytics into actionable recommendations that improve engagement, reach and business impact
  • Develop regular reporting for leadership on KPIs, trends, audience growth and content performance
  • Test and optimize creative approaches, messaging and posting strategies based on performance insights

Benefits

• Competitive compensation package
• Full health insurance benefits are available on day one
• Life and disability insurance
• Earn up to 15 days of PTO over your first year
• 9 paid company holidays
• 401(k) option with company match
• Education assistance
• Opportunity to participate in a company incentive plan

About XPO

XPO is a top ten global provider of transportation services, with a highly integrated network of people, technology and physical assets. At XPO, we look for employees who like a challenge and can communicate effectively in all situations. We want to leverage your skills and years of experience to drive positive results while ensuring a bright future for yourself and XPO.