Social Media Manager (Hybrid)

About the role

Rare Beauty Brands is seeking a Social Media Manager to bring the Kate Somerville skincare brand story to life across Instagram, TikTok, and emerging platforms. This role owns the day-to-day execution of social content and community engagement, and seamlessly integrates our clinic heritage and retail priorities (including Ulta, Sephora, and Amazon) into our digital presence.

Responsibilities

• Build and publish a detailed social content calendar at least four weeks in advance, plus a quarterly content roadmap, balancing brand storytelling, skincare education, UGC, clinic content, trending topics, and promotions.
• Develop social campaign strategies and content plans to support product launches, seasonal campaigns, and broader business priorities.
• Own the Social and Community roadmap within the Marketing calendar, proactively flagging upcoming activations for cross-functional visibility.
• Create short-form video, graphics, and photography to support the feed, Stories, and active campaigns, at a consistent weekly cadence across Instagram and TikTok.
• Oversee Instagram Stories sequencing, timing, and narrative flow.
• Monitor real-time social performance and audience sentiment using Dash Hudson and native platforms, flagging trends and engagement opportunities.
• Present social and community insights during cross-functional and brand meetings.

Qualifications

• 4+ years of experience in social media, content creation, or community management, ideally within beauty, skincare, or lifestyle.
• Strong proficiency in short-form video creation and editing (e.g., CapCut, native in-app tools) and social-first photography/graphics.
• Experience with social analytics and management tools (e.g., Dash Hudson) to drive actionable insights.
• Demonstrated ability to plan several weeks ahead and pivot in real-time when necessary.
• A high degree of ownership and independent judgment, with a track record of hitting self-set deadlines.
• Excellent interpersonal and cross-functional communication skills, with an understanding of retail (Ulta, Sephora, Amazon) and clinical/spa environments.
• Highly organized and reliable, with the professionalism to join meetings prepared, from a dedicated workspace, and on time.
• Track record presenting results and recommendations directly to cross-functional or leadership audiences.

Pay

$80,000 - $85,000. This takes into account a number of factors including work location, the candidate's skills, experience, education level, and other job-related factors. The position is eligible for medical, dental, and vision benefits, unlimited paid time off, and the Company's 401k plan with match.