Social Media Manager (Hybrid)

For too long, the bra industry was stuck in outdated ideas, forcing women to choose between feeling sexy or comfortable. In 2013, Heidi Zak and Ra’el Cohen created Thirdlove—a third, better option designed to help women look and feel their best. Prioritizing real-world fit over outdated standards, Thirdlove disrupted the industry by inventing half-cup sizes and the Fitting Room® quiz. Today, Thirdlove remains an innovative design-led brand, handling everything from R&D to the supply chain in-house to get every detail just right.

How We Work

Our culture is inclusive, collaborative, fast-paced, and data-driven. We’ve been certified as a Great Place to Work® for four consecutive years, based on feedback from our own team. If you want to make an impact while propelling your career forward, we’d love to hear from you.

About the Role

You are the creator, the strategist, sometimes the shooter, the editor, the one hitting “post.” You own how ThirdLove shows up across organic social platforms—not in support of someone else's vision, but as the architect of it. You'll be in the room when an idea surfaces at 9 am and have a first cut ready by 3 pm. You'll work alongside our marketing team, creative director, and founders to build a social voice that's unapologetic, craveable, and real.

Your eye is your most important tool—you know premium when you see it, and you know when something isn't there yet. You create her world. You're fluent in social platform strategy, analytics, and AI. Eager to own and drive our fast-growing accounts, you’ll be responsible for the operational execution and performance tracking of ThirdLove’s social media channels, ensuring content is published accurately, reporting is maintained, and performance insights are surfaced to the internal team. You’ll develop and refine social workflows using AI and platform efficiencies, lead content strategy and creative development, and focus on community engagement, executional support, reporting, and system maintenance.

Responsibilities

• Develop and produce videos for Instagram, Instagram Stories, TikTok, YouTube, and other platforms.
• Work closely with the creative team and marketing partners to align on content production needs.
• Study and embody the brand’s identity, voice, and values while maintaining a pulse on what resonates with our audience.
• Build and manage the content calendar across Instagram, TikTok, and other platforms, ensuring alignment with campaigns, launches, and brand identity.
• Source and brief photo and video content for social grids, ensuring it’s elevated, polished, and brand-aligned with copy and tone.
• Lead day-to-day management of social channels, including publishing content, community engagement, and DMs.
• Collaborate with the CX team to align on customer curiosity and FAQs.
• Engage in real-time with cultural conversations—respond, repost, comment, and meme to infuse the brand’s voice.
• Track and surface great UGC in partnership with marketing for resharing or amplification.
• Stay plugged into online culture and trends, knowing when to jump on a trend, remix it, or start your own.
• Manage office/UGC/editorial-style video shoots in the office or around the city.
• Create graphic and motion assets for social in tandem with the Sr. Video Editor.
• Participate in retailer launch content (new innovations, new retailer wins) alongside the creative and marketing team.
• Report on performance, respond to the community, and use AI tools to measure success and identify opportunities.
• Support execution of operational initiatives such as giveaways and boosting consistency.
• Maintain quality control across captions, tagging, links, and publishing cadence.
• Utilize internal software/processes like social asset organization in Canto.
• Manage and mentor the Sr. Video Editor, fostering creativity and exceptional content for the brand’s identity.

Requirements

• 5-10 years of experience in social media execution, content operations, or digital marketing, either for a brand or a personal channel with traction and brand identity.
• Strong creation skills, including video production, editing, voice-over, and end-to-end production from ideation to execution.
• Hands-on experience with social media analytics and reporting tools (Nectar, Dash Hudson, Emplifi, or similar).
• Exceptional storytelling ability with sharp, premium aesthetics—knowing when to break the rules for impact.
• High energy and a clear creative point of view.
• Community-focused mindset—you think in communities, not just followers. You have a pulse on competitors and deeply care about how brands interact with people.
• Comfortable with AI as a resource to grow platforms, automate workflows, and enhance success.
• Experience managing other creatives, meeting deadlines, and understanding the briefing process while bringing your own POV.
• Design and Figma experience is a plus.
• Familiarity with native social platform analytics.

Benefits

• Competitive salary + equity.
• Medical, dental, and vision insurance.
• Paid parental leave.
• Flex time off.
• Discounted and free products.

Pay

$75,000 - $100,000 annual base compensation.