Social Media Manager (Hybrid)

About the role

The Sport & Entertainment Social Media Manager will lead and execute the social media strategy for the Sports & Entertainment vertical as part of the Marketing Department, reporting directly to the Sr. Director of Sports & Entertainment.

Responsibilities

• Develop, own, and implement a comprehensive social media strategy in support of Sports & Entertainment business objectives and integrated marketing campaigns.
• Set and manage the Sports & Entertainment content calendar, prioritizing timing, sequencing, and content mix to drive consistent, high-impact audience engagement.
• Oversee the development, curation and publishing of compelling content including copy, graphics, short-form video, live coverage and platform-specific storytelling across Instagram, X, TikTok, YouTube, Facebook, and LinkedIn.
• Direct and make judgement calls on real-time social coverage during live sporting events, entertainment activations, partnerships, and key cultural moments.
• Develop engaging, platform-optimized messaging that reflects brand voice while resonating with sports and entertainment audiences.
• Guide day-to-day community engagement, including monitoring comments, DMs, and trending conversations and escalating brand or reputational considerations as appropriate.
• Advise and partner cross-functionally with marketing, creative, partnerships, PR, and brand teams to align messaging and campaign execution.
• Evaluate performance metrics (engagement, reach, growth, video views, CTR) and translate into actionable recommendations.
• Assess and activate emerging trends, viral moments, and partnership opportunities to increase reach, engagement and brand relevance.
• Oversee social strategy and coordinated execution for athlete, artist, influencer, and sponsorship activations through coordinated social promotion and campaign oversight.

Requirements

• Bachelor’s degree in Marketing, Communications, Sports Management, or related field (or equivalent professional experience).
• 3–5 years of experience in social media management, preferably within sports, entertainment, media, or lifestyle brands.
• Proven experience managing brand social channels and content calendars.
• Strong understanding of sports culture, entertainment trends, and digital fan engagement.
• Experience covering live events and real-time content publishing.
• Proficiency in major social platforms and social management tools.
• Excellent written and verbal communication skills.
• Strong organizational skills and ability to manage multiple campaigns simultaneously.
• An analytical mindset with experience using social media reporting tools.
• Creative thinker with the ability to translate cultural moments into engaging brand content.

Qualifications

• Experience working with athletes, entertainers, influencers, or sponsorship partners.
• Familiarity with paid social strategy and boosting content.
• Experience with short-form video editing tools (CapCut, Premiere, Final Cut, etc.).
• Knowledge of NIL, sponsorship activations, and sports marketing campaigns.
• Ability to travel and work flexible hours, including nights and weekends for live events.

Skills

• Strong understanding of sports culture, entertainment trends, and digital fan engagement.
• Experience covering live events and real-time content publishing.
• Proficiency in major social platforms and social management tools.
• Excellent written and verbal communication skills.
• Strong organizational skills and ability to manage multiple campaigns simultaneously.
• An analytical mindset with experience using social media reporting tools.
• Creative thinker with the ability to translate cultural moments into engaging brand content.

Benefits

The base pay range for this position is $89,000 - $105,505 per year, and a competitive bonus.

2026 US Benefits For Full Time, Regular Employees:

• Physical Health (Medical, Dental & Vision)
• Up to 80% coverage for dependents
• Company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• Basic Life, Voluntary Life and AD&D Insurance options
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Identity theft protection
• Legal access to a network of attorneys
• PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
• Paid parental leave