Social Media Manager

The Role

The Social Media Manager is a platform-savvy, creatively driven team member who brings brand strategies to life through compelling content, consistent community engagement, and data-informed optimization.

Responsibilities

• Manage and execute content calendars across platforms including TikTok, Instagram, YouTube, LinkedIn, Facebook, Reddit, X, and Pinterest.
• Track performance metrics on a monthly and quarterly basis, highlighting top-performing content and proactively flagging low-performing posts.
• Utilize social measurement and scheduling tools at an intermediate level — including Sprinklr, Meta Business Manager, Sprout Social, and social listening platforms.
• Understand how KPIs are calculated, what they mean, and what they measure; contribute to client reporting with performance insights and observations.
• Identify trends from platforms and competitors by proactively following and tracking both; flag relevant opportunities to the Social Strategist or Senior Strategist.
• Explore user comments, questions, and UGC for inspiration and audience insights; support community management across active brand accounts.
• Demonstrate a deep understanding of brand followers and their communities, applying that knowledge to content recommendations.
• Transform content ideas and briefs from Social Strategists into coherent outlines, copy, and platform-ready posts with minimal supervision.
• Write captions and short-form copy that match a predefined tone of voice and platform best practices.
• Ensure all published content meets accessibility standards (alt text, readable text overlays, sound-off design).
• Contribute ideas during brainstorming sessions based on industry trends, competitor activity, and community feedback.
• Confidently communicate with creative and account teams to align on needs, flag blockers, and ensure timely delivery.
• Flag posts that need updates due to platform changes and escalate issues appropriately.

Requirements

• Bachelor’s degree in Marketing, Communications, or a relevant field.
• 2–4 years of experience managing social media for brands, preferably in an agency setting.
• Experience with social media scheduling and analytics tools (Sprinklr, Sprout, Hootsuite, or similar).
• Experience writing social copy and managing content calendars.
• Familiarity with community management practices.
• Basic understanding of social analytics and reporting.
• Experience with short-form video content and platform-native tools is a plus.
• Solid understanding of TikTok, Instagram, YouTube, LinkedIn, Facebook, Reddit, X, and Pinterest.
• Strong written communication skills with the ability to adapt tone and voice across brands.
• Highly organized with excellent time management skills and the ability to manage multiple accounts.
• Proactive communicator — flags delays, asks clarifying questions, and anticipates next steps.
• Ability to receive and apply feedback quickly.
• Collaborative team player who works well with strategists, designers, and content creators.
• Curiosity and enthusiasm for social media culture, trends, and platform innovation.

Qualifications

• Experience with short-form video content and platform-native tools is a plus.
• Solid understanding of TikTok, Instagram, YouTube, LinkedIn, Facebook, Reddit, X, and Pinterest.
• Strong written communication skills with the ability to adapt tone and voice across brands.
• Highly organized with excellent time management skills and the ability to manage multiple accounts.
• Proactive communicator — flags delays, asks clarifying questions, and anticipates next steps.
• Ability to receive and apply feedback quickly.
• Collaborative team player who works well with strategists, designers, and content creators.
• Curiosity and enthusiasm for social media culture, trends, and platform innovation.

Skills

• Content creation and management.
• Community management.
• Social media analytics and reporting.
• Short-form video content creation.
• Platform-specific tool proficiency (Sprinklr, Meta Business Manager, Sprout Social, etc.).

Benefits

• Medical insurance.
• Dental insurance.
• Vision insurance.
• A flexible spending account.
• Voluntary life and accident plans.
• A 401(k) retirement plan with matching.

Pay

Compensation will be commensurate with experience.

Schedule

Based on business needs and unique job functions, some roles may be eligible for remote work.