Social Media and Content Manager - Hybrid

SOCIAL MEDIA & CONTENT MANAGER ____________________________________________________________________________________ Job Title: Social Media and Contact Manager - Hybrid Reports To: Sr. Marketing Operations Manager Department: Marketing FSLA: Exempt Compensation: $70,000-$80,000 annually ____________________________________________________________________________________ Job Overview: The Social Media & Content Manager is responsible for the day-to-day execution of Overture’s social media presence across key platforms. This hands-on role combines strategy, content creation, on-camera representation, video production, copywriting, and publishing. Working closely with teams across the organization, this individual will develop engaging content, monitor industry and competitor trends, support social-first campaigns, and use performance data to continuously improve Overture’s social media presence. A Portfolio of work is required along with resume. Duties and Responsibilities: Help develop and execute Overture’s social media strategy across LinkedIn, TikTok, Instagram, Facebook, and other relevant platformsBuild and manage an editorial calendar aligned with company priorities, industry trends, and target audiencesAdapt content by platform to ensure messaging and creative are appropriate for each audience and channelMaintain a consistent brand voice while identifying creative opportunities to differentiate OvertureManage publishing, community engagement, and day-to-day activity across company social channelsIdentify opportunities to participate in timely trends, conversations, and emerging platform formatsDevelop original content featuring Overture’s people, products, capabilities, culture, and client workServe as an on-camera host and personality for short-form videos, interviews, product features, and behind-the-scenes contentIndependently shoot and edit short-form video for TikTok, Instagram Reels, LinkedIn, and other platformsWrite social posts, captions, video scripts, hooks, and campaign copyInterview employees and subject-matter experts to identify useful, interesting, and engaging storiesTurn merchandise trends, product launches, activations, and company news into relevant social contentCapture content at company events, client activations, production facilities, and other locations as neededRepurpose strong content ideas into multiple formats, including video, photography, carousels, written posts, and recurring content seriesMonitor social media, cultural, marketing, and branded merchandise trendsTrack competitors and relevant brands to evaluate Overture’s content and identify opportunities for differentiationDevelop a regular competitive scorecard covering content volume, engagement, audience growth, formats, and share of voiceDevelop social-first campaigns designed to grow audience, engagement, and brand awarenessIdentify and manage relationships with external creators, influencers, and freelance content partnersCreate briefs and oversee creator content from concept through publicationCollaborate with internal teams on product launches, events, thought leadership, and integrated marketing campaignsTest new content series, creative approaches, and distribution strategiesTrack audience growth, engagement, reach, video completion, website traffic, and other relevant performance indicatorsUse performance data to evaluate content effectiveness and continuously improve the social media strategyProvide regular reporting that includes clear insights and recommended actionsConnect social media activity to broader business goals, including brand awareness, customer engagement, recruiting, and lead generationMay require up to 10% travelOther tasks as assigned by management Skills and Qualifications: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferredA current résumé along with a portfolio or samples of relevant social media, content creation, video, or campaign work is required3–5 years of experience in social media, content creation, digital marketing, or a related rolePortfolio demonstrating strong social media content, particularly short-form videoExperience managing brand accounts across platforms such as LinkedIn, TikTok, Instagram, and FacebookExperience creating, shooting, and editing social media contentExperience with video-editing and design tools such as Adobe Premiere Pro, CapCut, Canva, or similar platformsStrong writing, storytelling, interviewing, and communication skillsStrong understanding of social media trends, algorithms, formats, and audience behaviorAbility to manage multiple projects, deadlines, and stakeholders simultaneouslyComfortable appearing on camera and representing the company publiclyAbility to work independently and move quickly from idea to executionExperience working with creators, influencers, or freelance production partners preferredFamiliarity with social listening, scheduling, analytics, and paid social tools preferredB2B, agency, fashion, retail, lifestyle, product-driven brand, or branded merchandise experience preferred Benefits Complete insurance coverage – Medical, dental, vision, life insurance, flex spending accounts and disability plans with Company contributionsPet insurance and bring your dog to work daysCorporate partnerships with Life Time Fitness, Bears Fit, Skechers and Tickets at WorkGenerous paid time off (vacation, sick and personal days as well as yearly floating holiday)401(k) eligibility day one of employment, with a Company match after the first year of employmentPaid maternity and paternity leave based on years of serviceRelaxed dress codeOverture family fun – Summer BBQs, volunteer ERGs, employee vegetable garden, contests, potlucks and cookoffsEmployee referral bonus Powered by JazzHR sgt0uphGYJ