Sr. Manager, Ad Ops Demand Management (UCAN)

Role & Responsibilities

The Ad Ops Demand Management team is a cornerstone of the Ads Operations organization at Netflix, providing critical operational leadership and partnership to our regional sales teams across US and Canada. This team ensures seamless campaign execution, contextualizes pacing and delivery dynamics, and proactively governs deal operations throughout their lifecycle.

You will lead, develop, and inspire a team of Demand management leads and senior specialists aligned to regional revenue pods. Provide the teams with the context necessary to do their best work. Align with other regional leads to define the strategic vision for demand management, while tailoring execution to the unique needs of regional sales teams and business objectives.

Direct end-to-end campaign and deal readiness, pacing, and delivery, leveraging advanced automation and AI solutions to drive efficiency, early issue detection, and continuous improvement. Serve as the primary operational advisor to Sales and Account Management, translating data and system outputs into actionable business insights.

Build a team culture that champions automation-first approaches where scalable, tool-native thinking is the starting point, not an afterthought. Collaborate cross-functionally with Sales, Account Management, Ad Ops Solutions, Product, and other teams to ensure seamless execution and rapid resolution of operational issues. Triage and escalate complex technical problems to Ad Ops Solutions, maintaining focus on proactive oversight rather than execution.

Provide regular reporting and operational insights, supporting revenue growth and campaign success through data-driven decision-making. Optimize workflows for scalability, continuously identifying and implementing process improvements to increase speed and clarity. Anticipate and address evolving operational needs as the business scales, ensuring the team is equipped to support future business growth & transformation.

Basic Qualifications

• 10+ years of experience in digital advertising operations, ad tech, or related roles, with significant expertise across the programmatic ecosystem—including DSPs, SSPs, aggregators, resellers, and other supply and demand platforms
• 7+ years of people management experience, leading high-performing teams in fast-paced, dynamic environments
• Demonstrated ability to operate with confidence at the senior stakeholder level, communicating operational complexity clearly, pushing back constructively when needed, and building credibility with senior leadership without relying on escalation
• Deep knowledge of campaign/deal lifecycle management—including readiness, spend trends, and performance monitoring—across both direct and programmatic channels
• Strong understanding of programmatic media buying, inventory management, auction dynamics, and the operational nuances of indirect demand (including deal desks, private marketplaces, and always-on programmatic channels)
• Demonstrated ability to leverage automation, genAI, and data analytics to drive operational efficiency and scale within the digital advertising landscape
• Proven ability to surface operational insights and translate complex, cross-channel data into clear, actionable recommendations for revenue teams
• Excellent communication and presentation skills, able to distill technical or operational complexity into business clarity
• Forward-thinking, adaptable mindset with a keen eye for industry trends, scalability, and continuous improvement in programmatic and digital advertising operations

Compensation

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $280,000.00 - $450,000.00.

Benefits

• Health Plans
• Mental Health support
• A 401(k) Retirement Plan with employer match
• Stock Option Program
• Disability Programs
• Health Savings and Flexible Spending Accounts
• Family-forming benefits
• Life and Serious Injury Benefits

Company Culture

We are a unique culture and environment. Learn more here.