Sr. Lifecycle Marketing Manager

About the Company

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

At Playlist, we're innovating for the future of wellness by connecting both sides of the experience economy. Mindbody is a trusted technology platform that helps wellness businesses run and grow, while ClassPass helps people discover and engage with fitness, wellness, and self-care experiences. Together, our brands are helping make real-world experiences more accessible and meaningful for people around the world.

About the Role

At Playlist, you'll help create thoughtful, relevant experiences that connect wellness businesses with the tools and opportunities they need to grow. As a Sr. Lifecycle Marketing Manager, you'll be a strategic, hands-on marketer who balances ownership, execution, and collaboration. You'll independently drive complex lifecycle programs while partnering with cross-functional teams to support broader business goals. This individual contributor role owns end-to-end lifecycle campaigns across core workstreams and sits at the center of Marketing, partnering closely with Product Marketing, Marketing Technology, Sales, Onboarding, and Creative. You'll bring a strong B2B lifecycle foundation, a test-and-learn mindset, and the ability to turn data into clear insights and recommendations.

Responsibilities

• Own the strategy, execution, and optimization of B2B lifecycle communications across email, in-product messaging, SMS, and select web channels
• Develop personalized and segmented campaigns that support acquisition, engagement, upsell, retention, and expansion
• Lead campaign planning, stakeholder alignment, content deployment, experimentation, reporting, and continuous optimization
• Partner with Sales and Onboarding to strengthen customer engagement, retention, and expansion opportunities
• Collaborate with Lifecycle Marketing, Product Marketing, Marketing Technology, Sales, and Creative to deliver cohesive, customer-centered communications
• Manage multiple campaigns and business requests, prioritizing effectively across competing deadlines and ensuring high-quality execution
• Define and report on lifecycle success metrics, using insights to shape strategy and improve performance
• Partner with Marketing Technology and Operations to strengthen automation capabilities, scalability, and program effectiveness

Requirements

• 6+ years of marketing experience, including 4+ years in lifecycle marketing, preferably within a B2B SaaS or technology company
• Experience managing lifecycle communications across email and in-product channels, with SMS experience as a plus
• Proven experience owning end-to-end lifecycle programs, including strategy, campaign planning, creative briefs, segmentation, personalization, calendar management, execution, and optimization
• Experience with marketing automation platforms, CRM systems, and analytics tools
• Experience with Marketo and/or Pendo is a plus
• Strong analytical skills, including experience designing, executing, and measuring A/B tests
• Excellent project management, prioritization, communication, and stakeholder management skills
• Strong attention to detail, sound judgment, and the ability to independently deliver high-quality work

Pay

The base salary range for this position in the United States is $86,475 to $115,300. The total compensation package for this position may also include a performance bonus, benefits and/or other applicable incentive compensation plans. Actual compensation packages are based on several factors unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.