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Jobs · Marketing · California

Sr. Lifecycle Marketing Manager

Frank & Eileen · Los Angeles, CA · 2 wk ago
Marketing$130k–$150k/yrFull-time

About the role

The Role
Frank & Eileen is seeking a strategic, data-driven leader to lead the strategy and execution of our email, SMS, and push notification programs. This role is responsible for deepening relationships with our customer base through smart, personalized communication that reflects the warmth and personal touch that F&E is famous for. This role will report to the Head of Digital Growth and manage the team responsible for email, sms, and push notifications.

Responsibilities

  • Leads the strategy for email, SMS, and push notifications for the brand.
    Own and manage the CRM and automation tech stack ensuring all tools are properly integrated, maintained, and built to scale.

  • Partner with merchandising, sales channel owners, creative, and marketing teams to develop on-brand messaging that balances commercial goals with storytelling.

  • Leverage customer signals to develop real-time, behavior-driven personalization.

  • Champion a test-and-learn culture through rigorous A/B testing.

  • Drive continuous improvement in deliverability, open rates, click-through rate, conversion, and revenue per send.

  • Develop and maintain a sophisticated segmentation framework.

  • Own and execute strategies to grow and maintain a healthy subscriber file across email, SMS, and push.

  • Build dashboards and reporting that give real-time visibility into email/SMS health and engagement trends.

  • Support the Loyalty program, Foundation, and Reloved in achieving their program goals via CRM support.

Who You Are

  • 7+ years of experience in CRM, lifecycle, or retention marketing, ideally within DTC, apparel, or lifestyle brands.

  • Hands-on experience with major ESPs and SMS platforms (Klaviyo, Attentive, or similar).

  • Deep expertise in segmentation strategy and audience architecture — RFM, behavioral, predictive.

  • Experience with using propensity models to drive second purchase.

  • Strong analytical skills with the ability to synthesize data into clear, actionable insights and present to senior leadership.

  • Natural cross-functional collaborator with the ability to align stakeholders across marketing, merchandising, e-commerce, and retail.

  • Comfortable operating in a fast-paced, high-volume business, that often has times of last-minute planning and marketing changes.

  • Clear, direct communicator who can hold a room with both data and strategy.

Compensation

Salary Range of $130,000-$150,000 annually

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