Sr. Lifecycle Marketing Manager

About the role

This is a senior individual contributor role responsible for lifecycle-influenced pipeline, expansion revenue from existing customers, and conversion efficiency across the full funnel.

Responsibilities

• Own the programs that turn leads into SQLs through lifecycle—industry nurtures, referral programs, intent-based routing, and partnership channel conversion.
• Identify expansion-ready accounts and activate lifecycle and account management plays for high-propensity tiers.
• Work with product usage signals and propensity model outputs to activate lifecycle and account management plays for high-propensity tiers.
• Own Lead → SQL conversion through lifecycle personalization and segmentation.
• Employ generative AI and dynamic content blocks to tailor messaging and educational assets per customer profile.
• Develop customer education strategies in partnership with product, operations, and marketing teams to help prospects and customers fully realize the value of Pilot’s solutions.
• Structurally design and execute successful lifecycle programs across multiple customer segments.
• Collaborate with cross-functional stakeholders (product, engineering, customer success, sales) to ensure alignment and success of initiatives.
• Implement and analyze structured experiments with clear hypotheses and documented learnings.
• Ensure compliance with deliverability and compliance fundamentals (SPF/DKIM, list hygiene, CAN-SPAM, CCPA).

Requirements

• 7+ years of experience in lifecycle marketing, customer marketing, or customer engagement roles, ideally within a B2B SaaS or high-growth environment.
• Significant experience in Marketo. You build programs from scratch, not from templates.
• A track record of owning pipeline or revenue metrics.
• A proven track record of designing and executing successful lifecycle programs across multiple customer segments.
• A structured approach to experimentation with clear hypotheses, meaningful tests, learnings that roll forward.
• A solid deliverability and compliance fundamentals (SPF/DKIM, list hygiene, CAN-SPAM, CCPA).
• Comfortable navigating a fast-paced, startup environment.

Qualifications

• Strong written skills to own lifecycle copy without leaning on a content team for every send.
• Ability to read cohort data and act on it, but partner with data specialists on the modeling rather than building it yourself.
• MAP certification (MCE or equivalent) is a plus.
• B2B SaaS background, fintech or accounting-adjacent is a plus.