Sr. Lifecycle Marketing Manager, Amazon Supply Chain Services

About the role

Amazon Supply Chain Services (ASCS) collectively represents some of the most critical components of Amazon’s first-class transportation network and services. Everything we do is aimed at further delighting our customers with faster, cheaper and more efficient means of sending and receiving packages. With ASCS, Sellers and businesses can tap into Amazon's world-class transportation solutions for their own shipping and logistics needs. Our team is changing the way we interact with customers around the globe and building a new, emerging business to solve some of the biggest logistical opportunities facing not just Amazon, but the entire transportation industry.

We're looking for a driven, creative, and analytical Sr. Lifecyle Marketing Manager to help scale up this 'start-up' transportation business globally. The ideal candidate will be entrepreneurial and a hands-on problem solver with a proven track record of successfully managing multi-channel B2B communication campaigns covering email, web messaging, banners, notifications etc.

Responsibilities

In this role, you will create and define the strategy for both proactive and reactive shipper communication to enable businesses across the globe to discover business services within ASCS, communicate the benefits of the services, provide a seamless path forward to sign-up for these services, share key updates and announcements, and drive proactive engagement at different lifecycle stages.

• Lead the development and execution of cross-channel lifecycle strategies that drive conversion, activation, retention, and long-term loyalty.
• Own the end-to-end customer journey, identifying key moments and touchpoints to deliver timely, relevant, and brand-aligned communications, leveraging deep technical knowledge of data systems, and marketing automation platforms (Marketo/Pardot/Salesforce).
• Map out and maintain the entire lifecycle marketing roadmap, including email automation and cross-channel journeys, and build associated journey flows.
• Collaborate across a dynamic ecosystem of stakeholders to define, develop, and implement multi-channel communication strategies.
• Monitor performance, surface trends and identify opportunities to increase share of wallet with existing customers.
• Synthesize reporting and insights to make adjustments to audience strategy, cadence and frequency, across email and other owned channels.
• Develop and bar raise rich, high-quality content for email, banners etc. to maximize engagement.
• Create evergreen programs with continuous testing and optimization to iteratively improve reach, scale engagement (open rates, click through rates etc.), drive consideration and adoption across a number of audience segments.
• Communicate regularly with stakeholders regarding key test results and the status of major initiatives, providing recommendations on strategic shifts and prioritization.
• Collaborate with the integrated marketing, product marketing, events, and creative teams to ensure messaging aligns with brand strategy and campaign priorities.
• Stay tightly aligned with commercial goals and maintain flexibility to respond quickly to changing business needs.

Requirements

• 6+ years of professional non-internship marketing experience
• 6+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs

Preferred Qualifications

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Qualifications and Benefits

The base salary range for this position is $118,200.00 - $160,000.00 USD annually. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance, 401(k) matching, paid time off, and parental leave.