Sr. Lifecycle Marketing Manager, Amazon Supply Chain Services
About the role
Amazon Supply Chain Services (ASCS) collectively represents some of the most critical components of Amazon’s first‑class transportation network and services. Everything we do is aimed at further delighting our customers with faster, cheaper and more efficient means of sending and receiving packages. With ASCS, sellers and businesses can tap into Amazon's world‑class transportation solutions for their own shipping and logistics needs. Our team is changing the way we interact with customers around the globe and building a new, emerging business to solve some of the biggest logistical opportunities facing not just Amazon, but the entire transportation industry. We're looking for a driven, creative, and analytical Sr. Lifecycle Marketing Manager to help scale up this 'start‑up' transportation business globally. The ideal candidate will be entrepreneurial and a hands‑on problem solver with a proven track record of successfully managing multi‑channel B2B communication campaigns covering email, web messaging, banners, notifications, etc. In this role, you will create and define the strategy for both proactive and reactive shipper communication to enable businesses across the globe to discover business services within ASCS, communicate the benefits of the services, provide a seamless path forward to sign‑up for these services, share key updates and announcements, and drive proactive engagement at different lifecycle stages.
Lifecycle marketing is the practice of engaging customers and prospects with targeted, stage‑appropriate communications across their entire journey — from initial awareness through acquisition, onboarding, adoption, retention, and expansion. Rather than one‑size‑fits‑all outreach, lifecycle marketing delivers the right message at the right time based on where a recipient is in their relationship with the product or service. For ASCS, this means nurturing prospects toward conversion, guiding new customers through activation, and re‑engaging at‑risk accounts — all with the goal of driving measurable commercial outcomes like pipeline conversion, product adoption, and volume growth. We own end‑to‑end lifecycle communications — from first touch to expansion — across all ASCS business services (Shipping, MCF, BWP, Freight, and Air Cargo) in NA, EU, and International markets.