Sr Lead Data Analyst (Marketing Advanced Analytics)

About the role

This role will be pivotal in enhancing the performance of our marketing campaigns through advanced analytics, predictive modeling, and data science techniques. The ideal candidate will have a strong foundation in marketing analytics, statistical modeling, and campaign optimization, with the ability to translate complex data into actionable insights that drive ROI. This role suits someone who thrives at the intersection of marketing strategy, analytics, and data science. They will excel at addressing complex business questions using compelling analytical strategies and communicating these solutions to both technical and non-technical audiences to influence swift implementation.

Responsibilities

• Translate marketing and business needs into analytical requirements E.g., data, models required to build strategic analytical solution
• Establish the analytical framework to successfully deliver business OKRs
• Design a robust and streamlined data-lead strategy to drive marketing optimization at scale
• Run BAU, proposed and other “what if” scenarios assessments to validate approach and evaluate impact
• Design an actionable marketing operations and experimentation roadmap
• Build consensus and influence senior stakeholders to gain confidence in analytics proposals
• Continuously evangelize analytical and data-driven problem solving, strategic mindset & experimentation best practices across the organization

Requirements

• Minimum of eight years of related work experience with five years in advanced marketing strategy and optimization analytics
• Bachelor's degree in Marketing, Statistics, Data Science, Economics, or related field (Masters preferred)
• Proficiency in Excel, SQL, Tableau, Python for data manipulation, optimization algorithms and modeling using big data cloud platforms
• Understanding of A/B testing, regression, hypothesis testing, and statistical significance
• Familiarity with Marketing and Funnel KPIs like ROI, LTV, Attribution Metrics, Engagement Metrics
• Ability to translate complex data into actionable insights for non-technical stakeholders
• Critical thinking & problem-solving skills to identify optimization opportunities and designing experiments
• Working cross-functionally and collaboratively with partner and support organizations E.g., Marketing, Sales, MarTech, Data Science, Data Engineering and other Analytics teams

Qualifications

• Experience with advanced analytics tools and techniques
• Strong understanding of marketing principles and customer behavior
• Excellent communication and presentation skills
• Experience with data visualization tools such as Tableau
• Knowledge of machine learning and predictive modeling

Skills

• Data analysis and interpretation
• Statistical modeling and predictive analytics
• Advanced Excel and SQL skills
• Tableau and Python proficiency
• A/B testing and hypothesis testing
• Marketing and funnel KPIs knowledge
• Effective communication and presentation skills
• Collaboration and teamwork

Benefits

Vanguard offers a comprehensive benefits package including:

• Competitive compensation and benefits
• Flexible work arrangements
• Health, dental, and vision insurance
• Retirement savings plans
• Employee Assistance Program (EAP)
• Professional development opportunities
• Generous paid time off

Pay

The salary range for this role is $120,000 - $150,000 annually, commensurate with experience.

Schedule

The role is currently available on a hybrid schedule, combining remote and in-office work.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Our Commitment to You

Vanguard takes the same long-term view of your success—at work and in life—with Benefits and Rewards packages that reflect what you care about, throughout all the phases and stages of your life.

Empowered to Learn, Grow, and Thrive

Rajesh D., Akua A., Diane T., Kelly P., Megan M., and Rehana V. share their experiences and insights about working at Vanguard.