Sr Data Analyst, Marketing

Key Responsibilities

• Analyze marketing performance data to identify trends, opportunities, and areas for improvement in driving MQLs
• Support development and implementation of data-driven marketing strategies to achieve business objectives
• Support A/B tests and other experiments to optimize marketing campaigns and website performance
• Develop learning plans that allow for systemic improvement in website performance
• Create and maintain dashboards to monitor key metrics and provide real-time insights to stakeholders
• Develop comprehensive reports on marketing performance and ROI
• Ability to tell a story through the analysis of data
• Collaborate with marketing teams to align on data requirements and insights
• Partner with technology and product teams to ensure data accuracy and accessibility
• Communicate complex data insights to both technical and non-technical audiences
• Conduct weekly/monthly meetings focused on reviewing weekly/monthly performance of marketing campaigns

Required Skills and Experience

• 5+ years of analytics experience
• 2+ years of digital analytics
• Proficiency in data analysis tools (e.g., SQL, Python, R)
• Experience with data visualization tools (e.g., Power BI, Tableau)
• Strong understanding of digital marketing channels (e.g., SEO, SEM, social media, email)
• Experience with web analytics tools (e.g., Google Analytics)
• Strong problem-solving and critical thinking skills
• Excellent communication and presentation skills
• Ability to work independently and collaboratively

Preferred Qualifications

• Experience with statistical modeling techniques
• Knowledge of data warehousing and ETL processes
• Experience with machine learning and AI

Benefits

Start Day 1 for Full-Time Colleagues - No Waiting Period!

We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."

Key Responsibilities include:

• Data Analysis And Insights
• Dashboarding And Reporting
• Collaboration And Communication

Required Skills And Experience include:

• Analytics experience
• Digital analytics experience
• Data analysis tools proficiency (SQL, Python, R)
• Data visualization tools proficiency (Power BI, Tableau)
• Digital marketing channels knowledge (SEO, SEM, social media, email)
• Web analytics tools experience (Google Analytics)
• Problem-solving and critical thinking skills
• Communication and presentation skills
• Independent and collaborative work ability

Preferred Qualifications include:

• Statistical modeling techniques experience
• Data warehousing and ETL processes knowledge
• Machine learning and AI experience

Benefits include:

• Professional and Personal Growth
• Training and development programs
• Tuition Reimbursement benefits
• Health and Wellness
• Savings and Retirement