Sr. Instructional Designer

Key Responsibilities

• Design and develop complex, multi-layered learning solutions across multiple formats: eLearning, ILT, VILT, microlearning, video, blended, and performance support.
• Lead the architecture of large-scale or multi-course learning programs, ensuring logical flow, scope alignment, and instructional coherence.
• Partner with Learning Consultants to create sophisticated design documents, scripts, storyboards, interaction maps, and prototypes for complex learning challenges.
• Develop content using advanced features of tools such as Articulate Storyline, Rise, Adobe Creative Cloud, or similar platforms.
• Apply instructional design, cognitive load theory, UX/learner experience design, and accessibility best practices to all solutions.
• Create interactive web objects and custom HTML/CSS/JavaScript elements to extend authoring tool capabilities and create richer learner experiences.
• Integrate visuals, interactivity, branching scenarios, assessments, simulations, and rich media into learning products.
• Ensure all content meets brand, accessibility and quality standards.
• Produce and edit instructional videos, screen recordings, and micro-video content from concept through final delivery.
• Edit footage using tools such as Adobe Premiere Pro, Camtasia, or similar; incorporate motion graphics, captions, and brand-consistent graphics.
• Develop animated explainer videos, software simulations, and visual demonstrations to support complex or technical content.
• Apply video best practices for instructional contexts: pacing, visual hierarchy, chunking, and engagement design.
• Integrate AI tools into the learning design workflow, including content generation, rapid prototyping, translation/localization support, and personalized learning pathways.
• Evaluate and pilot emerging AI authoring platforms and tools (e.g., AI-driven voiceover, avatar tools, adaptive learning engines) for team adoption.
• Apply prompt engineering and AI-assisted content development responsibly, ensuring accuracy, bias review, and alignment with learning objectives.
• Stay current on AI ethics and responsible use guidelines as applied to learning content creation.
• Design and build custom web objects for use within eLearning authoring tools, including interactive data visualizations, branching experiences, and gamified elements.
• Leverage HTML5, CSS, and basic JavaScript to create interactions that go beyond standard authoring tool templates.
• Collaborate with developers and/or the Learning Technology & Analytics Partner to troubleshoot, test, and optimize web object performance across devices and browsers.
• Maintain and document web object component libraries for team reuse.
• Serve as a mentor and coach for junior and mid-level Content Designers, providing guidance on instructional strategy, creative execution, and tool proficiency.
• Conduct structured reviews of team members' work, offering actionable, constructive feedback aligned with quality standards.
• Lead or facilitate internal workshops, lunch-and-learns, or skill-building sessions to upskill the Content Design team.
• Model professional standards in design thinking, project communication, and iterative development.
• Support onboarding of new Content Designers by sharing resources, walkthroughs, and best practices.
• Collaborate with Learning Consultants to clarify complex project requirements, learning objectives, and success metrics.
• Work with subject matter experts to design content, validate accuracy, and manage review cycles efficiently.
• Lead or contribute to design reviews, peer critiques, and quality checkpoints across projects.
• Incorporate stakeholder and learner feedback through iterative design, demonstrating flexibility without compromising learning integrity.

Required Skills & Experience

• Education & Experience: Bachelor's degree in Instructional Design, Educational Technology, Communications, or related field (or equivalent experience). 5–9 years of hands-on instructional design or learning development experience, including significant experience building complex learning solutions.
• Core Instructional & Design Skills: Advanced proficiency in authoring tools: Articulate Storyline 360, Rise, Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Premiere Pro, After Effects) or equivalent. Deep understanding of adult learning theory, instructional frameworks (ADDIE, SAM, backward design), and cognitive load management. Strong skills in visual design, UX principles, and user-centered learning product design. Proven ability to manage multiple concurrent complex projects, prioritize effectively, and meet deadlines without sacrificing quality. Exceptional writing skills for instructional scripts, scenario-based learning, on-screen text, and facilitation guides.
• Video Production: Proficiency in video editing software such as Adobe Premiere Pro, DaVinci Resolve, Camtasia or similar software. Experience with motion graphics creation such as After Effects, Vyond, Doodly, or equivalent.
• Web Objects & Technical Skills: Experience building custom web objects and interactive HTML5 elements for eLearning platforms. Working knowledge of HTML, CSS, and basic JavaScript sufficient to build or modify custom interactions. Familiarity with SCORM, xAPI, and LMS/LRS platforms. Understanding of responsive design principles and cross-device/cross-browser testing.
• AI in Learning Design: Practical experience using AI tools in the L&D workflow (e.g., ChatGPT/Claude for content drafting, ElevenLabs or Murf for AI voiceover, Synthesia or HeyGen for AI video, etc.). Ability to evaluate AI-generated content critically and apply appropriate quality and accuracy review processes.
• Mentorship & Leadership: Demonstrated ability to mentor, coach, and upskill junior team members. Experience leading design reviews, team training sessions, or internal knowledge-sharing initiatives. Strong interpersonal and communication skills; able to give and receive constructive feedback professionally.