Sr. Influencer Marketing Manager

About the role

The Sr. Influencer Marketing Manager will lead and execute influencer marketing strategies to drive brand awareness, customer engagement, and revenue growth. This role will manage relationships with influencers, develop innovative campaigns, and work cross-functionally to align influencer efforts with broader marketing goals.

Responsibilities

• Develop and execute comprehensive influencer marketing strategies to enhance brand visibility and drive customer acquisition.
• Identify, recruit, and manage relationships with influencers, brand ambassadors, and content creators across various platforms (Instagram, YouTube, TikTok, etc.).
• Lead the negotiation and contracting process with influencers, ensuring alignment with brand objectives and compliance with legal guidelines.
• Collaborate with the creative and content teams to develop impactful influencer campaigns, including product launches, seasonal promotions, and brand partnerships.
• Analyze influencer performance metrics, campaign ROI, and overall impact using tools like Mavrck (Later Influencer) to optimize future strategies.
• Monitor social media trends, competitor activity, and emerging platforms to ensure Shop LC remains at the forefront of influencer marketing.
• Manage the influencer marketing budget, ensuring cost-effective strategies and maximum ROI.
• Work closely with the marketing, PR, and e-commerce teams to ensure consistent brand messaging and seamless integration of influencer campaigns.
• Prepare and present campaign reports, highlighting key learnings and recommending actionable insights to stakeholders.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
• 8+ years of experience in influencer marketing, social media strategy, or a related field, preferably within the retail or fashion industry.
• Proven track record of developing and managing successful influencer campaigns that drive brand engagement and sales growth.
• Strong understanding of social media platforms, influencer landscapes, and digital marketing trends.
• Experience using influencer marketing platforms like Mavrck (Later Influencer) to streamline processes and enhance campaign effectiveness.
• Exceptional communication and negotiation skills, with experience managing influencer relationships.
• Analytical mindset with the ability to interpret performance data and make informed decisions.
• Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment.
• Creative thinker with a passion for storytelling and brand-building.

Qualifications

• Passionate about our mission and values, particularly our commitment to teamwork, honesty, commitment, passion, and positive attitude.

Skills

• Strategic thinking and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office Suite.

Benefits

• 100% Company paid, employee-only medical, dental, vision, and life insurance.
• 4% 401(k) matching.
• Company profit sharing (twice annually).
• Up to 15 days of PTO & vacation time, maternity/paternity leave, company-covered short-term & long-term disability, paid training time, paid volunteer time, 7 paid holidays.
• Corporate discounts, employee sales, Employee Assistance Program.
• Tuition reimbursement and scholarship (for dependents going to college).
• A great work environment, where you will learn, be challenged/ supported and given projects that reflect your interests, and you can own/ take pride in!