Sr. GTM Strategy & Ops Lead, Amazon Ads

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together, we are building the future, one innovative product, service, and idea at a time.

Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. Our ad solutions—including retail media, display, video, DSP, measurement, and ad tech solutions—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. Amazon Ads continues to grow and diversify our products from our start in “Sponsored Ads” to our expanding video offerings across Thursday Night Football, Twitch, and Prime Video ads.

We are seeking an experienced marketer to reinvent and streamline the way we bring diverse and powerful products to market. In this highly visible role, you’ll work across product, sales, and marketing orgs to review the state of GTM today against industry best-practice frameworks, and identify top areas of opportunity. You’ll align cross-functional leaders towards a shared vision for what great GTM looks like, identify gaps (e.g., orchestration, structure), and create a plan to delight customers, moving a highly matrixed org towards a unified vision. You’ll author documents to outline your strategy and drive adoption of your GTM approaches and templates.

Responsibilities

• Identify opportunities to improve the GTM approach and drive execute programs/initiatives to address the same, driving clarity on roles and responsibilities and commitments across teams.
• Facilitate challenging conversations between teams to align on the optimal internal and external GTM experience.
• Define success metrics for the programs/initiatives implemented and establish mechanisms to measure the same.
• Present ideas to Director+ level leaders in the form of high-quality written documents.
• Own and manage leadership reporting mechanisms for the team (WBRs, QBRs, etc).

Requirements

Basic Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience communicating results to senior leadership.
• Experience building, executing, and scaling cross-functional marketing programs.
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
• Bachelor's degree.

Preferred Qualifications

• 2+ years of change management experience.
• 4+ years of marketing, brand advertising, media sales, or online advertising work and close work with senior advertisers and agency stakeholders experience.
• 4+ years experience in Product Marketing, or managing GTM process, or Strategy & Operations in marketing/sales teams.

Benefits

• Comprehensive health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, and option for Supplemental life plans).
• Employee Assistance Program (EAP) and Mental Health Support.
• Medical Advice Line and Flexible Spending Accounts.
• Adoption and Surrogacy Reimbursement coverage.
• 401(k) matching.
• Paid time off and parental leave.

Learn more about our benefits at amazon.jobs/en/benefits.

Pay

USA, NY, New York - $157,100.00 - $212,600.00 USD annually. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.