Sr. GTM Strategy & Ops Lead, Amazon Ads
About the role
Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together, we are building the future, one innovative product, service, and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs.
Amazon Ads continues to grow and diversify our products from our start in “Sponsored Ads” to our expanding video offerings across Thursday Night Football, Twitch, and Prime Video ads. We constantly seek ways to reinvent and improve our Ads-wide Go To Market strategy to better serve our customers, and this triggers significant organizational change. We are seeking an experienced professional to drive the change across the Amazon Ads organization.
Responsibilities
- Define the change management strategy for both major and ongoing changes, to build awareness and knowledge about changes among product, marketing, sales and other cross-functional teams and the desire in them to adopt the change.
- Help tailor industry frameworks for what great change management looks like, applying them to Amazon Ads
- Establish channels and mechanisms (workshops, webinars, eLearnings, emails, slack, etc.) to execute the change management strategy, and own the change management calendar.
- Continually refine the change management process to improve efficacy.
- Define KPIs for what success looks like and measure the same (e.g. GTM survey)
- Author documents for Director+ leadership audience to drive alignment on strategy and provide periodic performance updates.
Requirements
- 3+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
- Bachelor's degree
- 3+ years experience in advertising industry
Preferred Qualifications
- 3+ years of change management experience
- 3+ years experience in Product Marketing, or managing GTM process/ operations
Pay
The base salary range for this position is: USA, CA, Culver City - $118,200.00 - $160,000.00 USD annually USA, NY, New York - $130,000.00 - $185,000.00 USD annually USA, WA, SEATTLE - $118,200.00 - $160,000.00 USD annually
Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.
Benefits
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.