Sr. Growth & Optimization Strategy Lead

About the role

We’re a creative-led performance marketing agency working with standout DTC and eCommerce brands. In this position, you’ll have real ownership over both sides of performance marketing: what a campaign says and looks like, and what happens after someone clicks. You’ll shape creative direction across paid platforms and carry that thinking through to the page or experience it points to, working with a growing roster of eCommerce and DTC clients where your strategy shows up quickly in results. You’ll build strategy from the ground up, test it, and refine it based on the data.

Responsibilities

• Set the creative direction for client campaigns across platforms like Meta, TikTok, and YouTube, ensuring it fits each brand’s identity and business goals.
• Study what’s already resonating in a client’s paid campaigns and use that insight to inform future creative.
• Carry creative ideas through to the landing page or experience, working closely with designers and copywriters rather than just handing off notes.
• Build out a variety of page formats depending on the audience and offer.
• Ensure there’s no disconnect between what an ad promises and what the landing experience delivers.
• Set up a structured plan for testing ideas, including what to test first and why.
• Track results using standard conversion and engagement metrics, and use insights to refine the approach.
• Apply a working knowledge of conversion drivers: page structure, trust signals, removing friction, and addressing hesitation.
• Work closely with media buyers and developers so strategy translates cleanly into execution.
• Present strategy and results to clients directly, explaining the reasoning behind recommendations.
• Mentor and review the work of more junior team members.

Requirements

• 3+ years of experience specifically with eCommerce or DTC brands.
• A track record of owning creative or campaign strategy for multiple clients at once, across major paid platforms.
• Solid grasp of how paid social advertising drives customer acquisition.
• Direct experience building or strategizing landing pages, not just reviewing them.
• Strong creative judgment paired with the discipline to tie ideas back to business results.
• Comfort with the fundamentals of conversion strategy, understanding user behavior, running experiments, and reading results.
• Fluency with common performance and analytics metrics.
• Experience with tools used for tracking user behavior and running tests.
• The ability to turn data into a clear point of view and communicate it persuasively.
• Strong communication skills and comfort leading conversations with clients.