Growth Strategy Lead

For our client, we are seeking a Growth Strategy Lead to join the team of a leader in the Finance & Insurance space. This role will shape growth strategy by identifying the highest-value opportunities and connecting them to customer needs and marketing priorities. The ideal candidate will bring a strong blend of audience strategy, data-driven insight, and cross-functional leadership to improve how marketing investments are focused and measured. You will partner closely with Analytics and other stakeholders to build integrated strategies that strengthen effectiveness, personalization, and long-term planning in a regulated financial services environment. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $127,310 – $243,340 annually Responsibilities Identify and prioritize growth opportunities aligned with marketing objectives Develop strategic frameworks to assess growth opportunities based on member needs Create integrated growth strategies that connect various marketing capabilities Optimize marketing resources through investment recommendations Establish measurement approaches with Analytics to assess marketing effectiveness Leverage insights and data-driven learning to refine strategies Monitor market and industry trends to inform long-term growth planning Qualifications Bachelor's degree or 4 years of relevant education/experience 8 years of experience in audience strategy, product marketing, or related fields Experience developing customer strategies using behavioral data and insights Deep understanding of audience segmentation and personalization Proficiency in leveraging data, Martech, and AI for marketing strategy Ability to translate complex information into actionable strategies Strong stakeholder influence and communication skills across functions Benefits Comprehensive medical, dental, and vision plans 401(k) and pension plans Life insurance and parental benefits Adoption assistance and paid time off, including holidays and volunteer hours Wellness programs and career path planning for professional development Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.