Growth Strategy Lead

About the role

USAA's mission is to empower members to achieve financial security through competitive products, exceptional service, and trusted advice, aiming to be the #1 choice for the military community and their families. The Growth Strategy Lead directs the development of marketing growth strategies that align member needs, business objectives, and marketing capabilities to drive sustainable growth and member value. This role partners across Audience Strategy, Lifecycle Marketing, Media, Brand, Analytics, Martech, and business teams to identify growth opportunities, prioritize investments, and develop integrated marketing strategies, leveraging data, insights, and experimentation. The position can be based in San Antonio, TX; Plano, TX; or Charlotte, NC, with a flexible work environment requiring office attendance four days per week. Relocation assistance is available.

Responsibilities

• Identifies, assesses, and prioritizes member and business growth opportunities that align with association and marketing objectives.
• Develops strategic frameworks and recommendations that assess growth opportunities based on member needs, business impact, strategic value, investment requirements, and expected outcomes.
• Develops integrated growth strategies that connect Audience, Lifecycle, Paid Media, Brand, Creative and other Marketing capabilities in support of association priorities.
• Develops investment recommendations that optimize Marketing resources and balance near-term performance, long-term member value and business objectives.
• Partners with Analytics and business stakeholders to establish measurement approaches that assess marketing effectiveness, incremental impact and business outcomes.
• Leverages performance insights, experimentation, and data-driven learning to refine strategies, improve decision-making, and inform future growth.
• Identifies opportunities to leverage data, Martech, AI, and emerging capabilities to improve Marketing effectiveness, member growth, and business performance.
• Monitors market, member, and industry trends and incorporates insights into strategic recommendations and long-term growth planning.
• Builds partnerships across Marketing and other business teams to align stakeholders and advance strategic growth initiatives.
• Serves as a strategic advisor by synthesizing complex information into clear recommendations, investment tradeoffs, and emerging opportunities.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Requirements

• Bachelor's degree; OR 4 years of relevant education and/or experience.
• 8 years of experience in audience strategy, personalization, product marketing, lifecycle marketing, customer strategy, or related discipline.
• Experience developing customer or audience strategies using behavioral data, customer insights, research, and business needs.
• Deep understanding of audience segmentation, personalization, and audience activation.
• Experience leveraging data, Martech, AI, and related capabilities to inform marketing strategy, decision‑making, and customer engagement.
• Proven ability to translate complex member and business information into strategic frameworks and actionable decisions.
• Demonstrated ability to influence stakeholders and communicate effectively across functions and leadership levels.

Benefits

• Comprehensive medical, dental and vision plans
• 401(k) and pension
• Life insurance
• Parental benefits and adoption assistance
• Paid time off program with paid holidays plus 16 paid volunteer hours
• Various wellness programs
• Career path planning and continuing education

Pay

The salary range for this position is $127,310 – $243,340. Actual salary may vary by location and is based on experience and market data. Employees may be eligible for pay incentives based on overall corporate and individual performance at the discretion of the USAA Board of Directors.

Schedule

Flexible work environment requiring office attendance four days per week.