Growth Strategy Lead

The Opportunity

We’re hiring a Growth Strategy Lead to act as a strategic partner to our marketing and executive leadership team. This role focuses on understanding where growth is working, where it’s breaking, and how we should respond.

You will operate across all acquisition channels, connecting signals from marketing, product, web, retail, and customer behavior to surface the highest-impact opportunities for growth and guide how we act on them, grounded in data and performance insights. You’ll proactively identify where to focus and how to improve performance, and step in when outcomes fall short to diagnose root causes, connect disparate signals, and help the team align on clear next steps.

This role reports to the Senior Director of Growth Marketing and partners closely with channel owners, creative, and analytics teams.

What You’ll Do

• In Your First 45 Days:
  • Get up to speed on Hatch’s business, including growth strategy, channel mix, customer segments, and key performance drivers
  • Build a clear view of current performance across marketing, web, and retail, identifying the most critical gaps and areas of opportunity
  • Partner with marketing, product, and analytics to understand how data is structured and where key blind spots exist
  • Surface and prioritize 3-4 high-impact opportunities or risks, with clear hypotheses and initial recommendations to guide near-term focus
• By 90 days:
  • Regularly synthesize inputs across marketing channels, retail, DTC, and market signals to identify the most important growth opportunities and risks
  • Partner with channel owners (paid social, PPC, influencer, creative, web) to shape test plans, size opportunities, and prioritize initiatives
  • Translate complex or incomplete data into clear narratives that help leadership make informed decisions
  • Establish a consistent cadence of insight sharing, helping teams and leadership stay focused on what matters most
• After Your First Year:
  • Play a central role in shaping Hatch’s growth strategy, contributing to annual planning and long-term investment decisions
  • Identify step-change opportunities across channels, customer segments, and new growth levers
  • Serve as a trusted thought partner to marketing and executive leadership, bringing clarity to ambiguous or high-stakes questions
  • Consistently improve marketing efficiency and business performance through strong prioritization and strategic recommendations

About Hatch

Designed by experts and loved by parents, our Rest family—including Rest, Rest+, and Rest Go—helps little ones (and their grown-ups) build healthy sleep routines. For adults, Hatch Restore is a fully customizable smart sleep clock and sunrise alarm designed to help you unwind nightly, sleep deeply, and wake gently.

Founded in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss and featured on Shark Tank, Hatch is headquartered in Menlo Park, California.

We are an equal opportunity employer and are committed to building a diverse and inclusive team. We welcome applicants of all backgrounds, experiences, and perspectives.