Sr. Growth Marketing Manager (Temp)

Position Overview

Entrust is seeking a Senior Growth Marketing Manager to lead integrated growth campaigns that drive net-new logo acquisition and scalable pipeline growth.

Key Responsibilities

• Define and lead integrated, multi-channel campaign strategies aligned to revenue goals, including acquisition, expansion, and lifecycle marketing.
• Architect campaign frameworks that connect brand awareness, demand generation, and conversion optimization.
• Partner with paid media team to guide channel strategy, audience targeting, testing priorities, and performance optimization across paid search, paid social, content syndication, intent-based media, and programmatic channels.
• Establish scalable playbooks for repeatable, agile campaigns across priority segments and markets.
• Drive alignment with GTM leadership to ensure campaign priorities map to business objectives and sales motions.

Persona, Audience & Content Strategy

• Own development and activation of audience segmentation and buying personas, including ICP definition, key pain points, and decision journeys.
• Build and operationalize content mapping frameworks aligned to personas, funnel stages, and key use cases.
• Partner with Product Marketing and Content teams to ensure message consistency, differentiation, and relevance across all campaign touchpoints.
• Continuously refine personas and activation strategy using campaign insights, intent data, and market feedback.

Demand Generation & Pipeline Acceleration

• Lead execution of high-impact demand generation programs that increase lead quality, conversion rates, and pipeline velocity.
• Guide the use of paid media as part of the broader demand generation mix.
• Design and optimize multi-touch nurture strategies, digital activations, and targeted ABM initiatives.
• Partner with Sales leadership to ensure alignment on pipeline goals, lead definitions, and conversion expectations.
• Champion a test-and-learn culture to continuously improve performance and scale winning strategies.

Team Leadership & Cross-Functional Management

• Lead and mentor a team of managers and/or specialists, providing clear direction, coaching, and performance management.
• Manage internal stakeholders to ensure paid media programs are strategically aligned, well-briefed, measured effectively, and optimized against business outcomes.
• Establish best practices, workflows, and operating rhythms to drive execution excellence and accountability.
• Influence stakeholders at all levels to align on priorities, messaging, and go-to-market strategy.

Performance Management & Analytics

• Define strategy to meet KPIs across the funnel, including engagement, conversion, pipeline contribution, and revenue impact.
• Owning campaign reporting and executive-level insights, translating performance into strategic recommendations and actions.
• Leverage analytics, marketing automation, and intent data to optimize targeting, channel mix, and budget allocation.
• Drive continuous improvement through data-driven decision-making and experimentation.

Budget Ownership & Planning

• Own campaign budget strategy, ensuring efficient allocation and ROI optimization across channels and programs.
• Partner with Finance and RevOps on pipeline forecasting and performance tracking.
• Balance investment across short-term pipeline generation and long-term growth initiatives.