Sr. Growth Marketing Manager, Insurance

Accountabilities

• Create and execute lifecycle marketing strategies focused on customer retention, product adoption, expansion, and upsell opportunities.
• Build targeted growth programs supporting customers across different segments, from individual users and partners to enterprise accounts.
• Partner with Sales and Customer Success teams to support renewals, account expansion, and strategic customer engagement initiatives.
• Create account-based marketing programs that strengthen relationships with key enterprise customers and support complex sales cycles.
• Increase adoption of new products, capabilities, and AI-enabled solutions through effective customer marketing initiatives.
• Serve as a strategic marketing partner to business leaders by aligning programs with revenue goals and organizational priorities.
• Collaborate with Product Marketing and Product teams to refine positioning, messaging, segmentation, and go-to-market strategies.
• Build and manage full-funnel campaigns across email, webinars, digital channels, events, content, and sales enablement materials.
• Develop personalized customer journeys that improve onboarding, engagement, renewal, and expansion.
• Establish experimentation frameworks to test messaging, channels, offers, and campaign approaches.
• Leverage AI-powered tools and workflows to improve marketing efficiency, personalization, content development, and analytics.
• Define and monitor KPIs related to customer engagement, retention, product adoption, expansion revenue, and marketing contribution.
• Create reporting dashboards and provide actionable insights to guide investment decisions and growth strategies.

Requirements

• 5+ years of experience in growth marketing, customer marketing, lifecycle marketing, demand generation, or account-based marketing within B2B SaaS or technology organizations.
• Proven experience driving customer retention, expansion, upsell, and revenue growth within existing customer accounts.
• Experience supporting enterprise sales teams and complex, consultative buying processes.
• Strong understanding of account-based marketing strategies and customer lifecycle management.
• Excellent collaboration skills with the ability to influence Sales, Product, Customer Success, and executive stakeholders.
• Strong analytical abilities with experience using customer and business data to develop actionable strategies.
• Exceptional written and verbal communication skills.
• Able to manage multiple priorities while delivering measurable business outcomes.
• Experience with Salesforce, marketing automation platforms, customer data platforms, and marketing analytics tools preferred.
• Experience using AI-powered marketing solutions to improve productivity, personalization, and campaign performance preferred.
• Background in insurance technology, property intelligence, InsurTech, PropTech, claims organizations, or related industries is a plus.

Benefits

• Competitive salary range of $99,000 - $125,000 USD, with bonus eligibility.
• Fully remote work environment with flexibility to support effective collaboration.
• Medical, dental, and vision insurance coverage.
• Paid time off, sick leave, and parental leave benefits.
• 401(k) retirement plan.
• Health Savings Account (HSA).
• Life insurance coverage.
• Employee Assistance Program.
• Pet insurance options.
• Opportunities to work with innovative technology and AI-powered solutions.
• A collaborative culture focused on growth, ownership, and professional development.