Sr. Global SEO/GEO Strategist
Genesys · Durham, NC · 3 wk ago
HybridMarketingFull-time
Key Responsibilities
- Own and execute a global SEO and GEO strategy that increases organic visibility, AI citation presence, and pipeline contribution across digital channels
- Drive optimization of digital experiences for both traditional search engines and AI powered platforms such as ChatGPT, Gemini, Perplexity, and Copilot
- Lead keyword, topic cluster, and entity based research to expand content authority and improve discoverability across search and AI ecosystems
- Influence cross functional teams to align on search strategy, ensuring consistent execution across web, content, product marketing, and regional stakeholders
- Deliver technical SEO recommendations that improve crawlability, indexing, site architecture, structured data, and Core Web Vitals performance
- Build measurement frameworks that quantify AI search visibility, answer engine performance, and overall GEO effectiveness
- Analyze performance data across platforms such as Google Analytics 4, Search Console, SEMrush, and Ahrefs to identify growth opportunities and optimize strategy
- Partner with content and campaign teams to create search optimized, AI friendly content that supports the full customer journey
- Communicate insights and strategic recommendations to executive stakeholders, influencing decisions that impact global digital growth
Required Qualifications
- 5 or more years of experience in SEO, digital marketing, or content strategy, preferably within a SaaS or technology environment
- Deep expertise in technical SEO, on page optimization, content strategy, and search performance measurement
- Strong understanding of Generative Engine Optimization and AI driven search platforms and behaviors
- Hands on experience with enterprise SEO tools such as Google Analytics 4, Search Console, SEMrush, Ahrefs, or similar platforms
- Working knowledge of HTML, CSS, website architecture, and technical SEO best practices
- Prominent ability to translate complex data into actionable insights that drive measurable business outcomes
- Proven ability to influence cross functional stakeholders and align global teams on strategy
- Strong analytical, communication, and presentation skills with executive level exposure
Preferred Qualifications
- Experience developing strategies for AI search visibility, including citation tracking and answer engine optimization
- Background in enterprise scale website management or global digital marketing programs
- Familiarity with tools such as Screaming Frog, Conductor, or Scalenut
- Experience mentoring team members or acting as a subject matter expert in SEO or digital discoverability