SEO Analyst/Strategist

Responsibilities

• Implement and optimize search strategies to boost visibility and engagement across various platforms.
• Conduct technical audits and apply recommendations to improve site health and performance.
• Enhance content for traditional search engines, answer engines, and AI-powered platforms.
• Perform keyword and topic research to support content development and optimization.
• Monitor and report on performance metrics, providing actionable insights for improvement.
• Collaborate with content creators and developers to ensure best practices in search optimization.
• Stay updated on the latest trends and developments in SEO and AI-driven search experiences.

Skills

• 2-5+ years of experience in SEO or digital marketing.
• Strong analytical skills with a keen eye for detail and problem-solving.
• Proficiency in web analytics tools like Adobe Analytics or Google Analytics.
• Experience with SEO tools such as SEMrush, Moz, or Screaming Frog.
• Ability to manage multiple tasks efficiently and effectively.

Preferred Skills

• Experience in the healthcare or consumer brand sectors.
• Familiarity with enterprise SEO platforms like BrightEdge or Conductor.
• Knowledge of structured data/schema markup and AI-assisted content tools.

Benefits

Horizontal offers competitive compensation and benefits including medical, dental, vision, and retirement.

Pay

The pay range for this role is $22 - $50 per hour based on qualifications and experience.