SEO/GEO Content Strategist & Architect

Responsibilities

• Build and maintain a rolling 90-day keyword and content roadmap prioritized by search volume, competition, business relevance, and funnel stage
• Conduct keyword gap analysis against top organic competitors to identify uncovered high-opportunity topics
• Balance the content mix across three content types: informational blog posts, transactional landing pages, and link-earning assets
• Audit existing posts quarterly and flag candidates for refresh, consolidation, redirect, or retirement
• Track GEO/AEO coverage: identify topic clusters lacking structured, LLM-citable content and recommend what to build
• Bring a point of view to monthly planning: what to write, in what order, and why
• Write 6–8 SEO and GEO-optimized pieces per month across three content types (see below)
• Own brief development: keyword targeting, search intent analysis, outline, and source direction
• Integrate primary and secondary keywords naturally: no stuffing, no awkward placements
• Structure all content for LLM extractability: self-contained H2/H3 sections, FAQ-style headings, lead-with-the-answer formatting
• Source and link to high-authority, recent external data (gov reports, industry research, academic sources)
• Weave in 3–5 internal links per post from existing site pages
• Deliver clean, revision-ready drafts in Google Docs on agreed timelines

Requirements

• Proven track record writing SEO content that ranks with shared URLs
• Demonstrated ability to write both informational and transactional content for the same domain
• Working knowledge of GEO/AEO: llms.txt, FAQ schema, speakable markup, and structured content for AI citation
• Fluency with AI writing tools (Claude, ChatGPT, Perplexity, etc.) and the editorial judgment to know when the output is good and when it's generic
• Strong source research skills: you find primary data, not blog roundups
• Comfort pulling performance data from GSC, Ahrefs, or Semrush and drawing real conclusions from it
• Able to produce 6–8 pieces/month without quality slipping in month 3
• Experience writing for fintech, B2B SaaS, or small business audiences
• Familiarity with invoice factoring, accounts receivable, or business financing concepts
• Experience building link-earning content that actually earned links (show evidence)
• Background in technical SEO, enough to identify on-page and structural issues, not just write around them