Sr. Global Brand Planner, XCM

About the role

As a Senior Brand & Creative Strategist on the Global Brand & Creative Strategy team within Amazon's cross-channel, cross-category marketing (XCM) organization, you will develop the strategic direction for some of Amazon's most high-profile and far-reaching brands and creative campaigns, in the U.S. and beyond. This includes insight development leveraging customer research, brief writing, communications planning, creative collaboration, and post-campaign learning. You will navigate ambiguity where business strategy, consumer needs, or creative direction may not yet be defined, and make trade-offs between short- and long-term brand objectives. Please note this is not a media strategy or production role. The role requires an exceptionally high bar for quality, rigor, and ambition, paired with genuine care for the team delivering it. This leader works alongside the team rather than above it - engaging with the work throughout the process. You will develop campaigns across channels, particularly in social. You will present strategic recommendations to senior leaders, develop the narrative quality of key documents, educate cross-functional partners to ask sharper strategic questions, and partner with your leadership and peers to shape how the team works. Collaboration is vital: you will work closely with teammates and partners across Integrated Campaign Management, Creative, Media, and Insights, as well as with brand and business stakeholders in other parts of Amazon, agencies, and external companies. We're looking for a dynamic, multifaceted strategist who is a comprehensive and incisive thinker, thrives in complex and fast-paced environments, and is gifted at finding a true, distinctive, and compellingly clear strategic narrative in the most complicated business and consumer challenges. You should have firsthand experience developing creative briefs end-to-end, direct experience working with creative teams, and comfort using AI tools to enhance strategic thinking and creative development.

Key job responsibilities

• Write compelling creative briefs and provide input into communications planning
• Brief creative teams directly and stay engaged throughout the creative process (this is not the same as briefing an agency who then translates your brief into a creative brief)
• Maintain deep interest, expertise, and active presence in the social space, staying abreast of what's happening and what's next
• Build strong, trusted partnerships across all team members in and out of your immediate group
• Develop campaigns across channels with various audiences, in particular young and diverse audiences
• Dive deep into quantitative and qualitative data around business, customer perceptions and behavior, and translate it into clear, actionable insights
• Find compelling narratives around our brands and their customers that capture the attention and imaginations of internal stakeholders and external consumers
• Navigate structural ambiguity with a resilient spirit
• Stay in touch with and maintain deep curiosity about cultural, social and technological trends, including comfort working with AI
• Communicate clearly and effectively, ensuring understanding and establishing credibility with peers and leaders
• Write with laser-sharp clarity, using data to support assertions while still inspiring new thoughts and solutions
• Engage in active listening and gather diverse perspectives, knowing when and where to provide sometimes divergent perspectives
• Employ sound critical thinking and problem-solving approaches, coming to the table with solutions

Basic qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience in marketing or marketing research

Preferred qualifications

• Experience working for or with Creative Agencies
• Experience in ad quality
• Experience developing successful marketing or communications campaigns

Pay

• USA, CA, Santa Monica: $125,400.00 - $169,600.00 USD annually
• USA, NY, New York: $137,900.00 - $186,500.00 USD annually
• USA, WA, Seattle: $125,400.00 - $169,600.00 USD annually