Sr. Global Brand Planner, XCM

Key job responsibilities

• Is able to write compelling creative briefs and provide input into communications planning.
• Has worked directly in briefing creative teams and staying engaged throughout the creative process.
• Has deep interest, expertise, and is active in the social space, staying abreast of what’s happening, and what’s next.
• Highly collaborative, able to build strong, trusted partnerships across all team members in and out of their immediate group.
• Able to draw on experience developing campaigns across channels and with various audiences (in particular, young and diverse audiences).
• Dives deep into quantitative and qualitative data around business, customer perceptions and behavior, and is able to translate it into clear, actionable insights.
• Finds compelling narratives around our brands and their customers that capture the attention and imaginations of internal stakeholders and external consumers.
• Has an appetite for a healthy level of structural ambiguity and a resilient spirit.
• Is in touch with and has a deep curiosity about cultural, social and technological trends. This includes comfort working with AI.
• Communicates clearly and effectively, ensures understanding, establishes credibility with peers and leaders.
• Writes with laser-sharp clarity, using data to support assertions while still inspiring new thoughts and solutions.
• Engages in active listening and gathers diverse perspectives, knowing when and where to provide sometimes divergent perspectives.
• Employs sound critical thinking and problem-solving approaches, coming to the table with solutions

  Basic Qualifications

  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience communicating results to senior leadership
  • Experience in marketing or marketing research

  Preferred Qualifications

  • Experience working for or with Creative Agencies
  • Experience in ad quality
  • Experience developing successful marketing or communications campaigns