Brand Planner

About the role

Tatari is seeking a Convergent TV Planner, Strategy & Insights to join our dynamic team. This role will play a central part in shaping media strategy across the full client lifecycle, from competitive RFPs and new business pitches to scaling plans for existing clients and forward-looking scenarios.

Responsibilities

• Develop audience-first media strategies grounded in data, competitive insights, and marketplace intelligence
• Leverage Tatari's proprietary measurement tools alongside third-party audience platforms to identify where a client's target consumer actually watches, and build a media plan around that
• Use AI tools to surface audience insights, identify patterns across campaigns, and pressure-test strategic assumptions — treating AI as a thinking partner, not just a production tool
• Craft clear, compelling narratives that connect strategy to outcomes — giving clients a confident answer to the question "why this plan"
• Lead RFP responses from brief intake to submission, managing timelines and coordinating inputs from various stakeholders
• Create scaling plans for existing clients that show a clear path from where they are today to where they can grow, with the strategic rationale to back it up
• Create forward-looking scenario plans that help clients visualize their media investment potential across different budget levels and objectives
• Build pricing models, budget allocations, and investment recommendations that align with client KPIs and Tatari's measurement framework
• Translate complex media strategies into client-ready visuals and executive summaries
• Be an AI champion, incorporating AI tools into the planning workflow — identifying where automation and intelligence can raise the quality of output without sacrificing strategic rigor
• Create reusable pitch materials including one-pagers, case studies, vertical playbooks, and capability decks
• Contribute to building a repeatable, scalable planning system — maintaining RFP templates, response libraries, and best practice documentation for internal training
• Track proposal performance and win/loss patterns to continuously sharpen strategy and improve future submissions

Requirements

• 5+ years of experience in media planning, strategic planning, or client strategy role in within linear TV, streaming, or digital video
• Working knowledge of the convergent TV landscape — linear fundamentals (dayparts, networks, ratings, reach/frequency) and the streaming/CTV ecosystem (platforms, targeting, measurement)
• A genuine curiosity about AI and how it can make media planning smarter — with hands-on experience or a demonstrated drive to build it
• Proven track record developing strategic media proposals and supporting new and existing business growth
• Experience working directly with brands, agencies, or advertisers in a client-facing capacity
• Ability to manage multiple workstreams simultaneously without losing strategic quality or missing deadlines
• Curiosity and desire to learn, with particular emphasis for AI

Preferred Qualifications

• Knowledge of audience measurement platforms (Nielsen, Comscore, VideoAmp, iSpot, etc.)
• Familiarity with attribution and conversion measurement for video campaigns
• Background in agency planning, network sales planning, or DSP/programmatic environments
• Experience developing vertical-specific media strategies (CPG, fintech, DTC, health & wellness, etc.)
• Exposure to Salesforce or similar CRM platforms

Benefits

• Total compensation ($80,000-110,000/Annually)
• Equity compensation
• Health insurance coverage for you and your dependents
• 401K, FSA, and commuter benefits
• $150 monthly spending account
• $1,000 annual continued education benefit
• $500 Newbie Productivity Perk
• Unlimited PTO and sick days
• Monthly Company Wellness Day Off
• Snacks, drinks, and catered lunches at the office
• Team building events
• Hybrid RTO of 2 days per week in office