Sr. Global Brand Planner, XCM

About the role

The Senior Brand & Creative Strategist on the Global Brand & Creative Strategy team within Amazon's cross-channel, cross-category marketing (XCM) organization develops the strategic direction for some of Amazon's most high-profile and far-reaching brands and creative campaigns, both in the U.S. and internationally.

Responsibilities

• Develops compelling creative briefs and provides input into communications planning.
• Works directly with creative teams, staying engaged throughout the creative process.
• Stays abreast of social trends and actively builds strong, trusted partnerships across all team members.
• Builds and executes cross-functional marketing programs, communicating results to senior leadership.
• Develops successful marketing or communications campaigns across various channels and audiences, particularly focusing on young and diverse audiences.
• Uses data and metrics to drive improvements and translate insights into clear, actionable strategies.
• Finds compelling narratives around brands and their customers that capture the attention and imaginations of internal stakeholders and external consumers.

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience building, executing, and scaling cross-functional marketing programs.
• Experience communicating results to senior leadership.
• Experience in marketing or marketing research.

Preferred Qualifications

• Experience working for or with Creative Agencies.
• Experience in ad quality.
• Experience developing successful marketing or communications campaigns.

Pay

Base salary range: $125,400.00 - $169,600.00 USD annually

Schedule

Full-time