Sr. Director, Product Marketing

About the role

Tekmetric is seeking a Product Marketing Manager to lead the development and execution of positioning, messaging, and go-to-market strategies for the company's expanding product portfolio. This role requires a proven track record of driving revenue and market intelligence, as well as the ability to build and lead a product marketing function.

Responsibilities

• Own positioning, messaging, and market intelligence for Tekmetric's portfolio and individual products
• Develop and maintain customer relationships to understand market needs
• Build integrated go-to-market plans for product launches, including positioning, messaging, pricing, and packaging recommendations
• Coordinate launch execution across Product, Sales, Marketing, and Customer Success
• Lead the development of the product marketing function, including team, processes, and infrastructure
• Ensure alignment with business outcomes through clear metrics and reporting

Requirements

• 10+ years of product marketing experience in B2B SaaS, with vertical SaaS experience a plus
• Proven ability to operate as both a strategic leader and a hands-on executor
• Experience across both sales-led and product-led growth motions
• Strong cross-functional leadership and commercial mindset
• Exceptional storytelling and communication skills
• Strong analytical skills and comfort with data
• Experience with pricing and packaging strategy in a multi-product SaaS environment
• Curiosity about AI and its potential impact on product marketing
• Experience building in fast-moving, high-growth environments

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field
• Proven success in managing and scaling product marketing functions
• Experience in developing and executing go-to-market strategies
• Ability to build and maintain customer relationships
• Strong analytical and data-driven skills
• Experience with pricing and packaging strategy
• Understanding of AI and its potential impact on product marketing
• Experience working in fast-paced, high-growth environments

Skills

• Strategic thinking and execution
• Market research and analysis
• Customer relationship management
• Product development and launch coordination
• Go-to-market planning and execution
• Team leadership and development
• Data-driven decision making
• AI and analytics proficiency

Benefits

Health & Wellness: Competitive base salaries, Paid Time Off, comprehensive health benefits, and wellness programs.

Investing in Your Future: 401(k) retirement savings plan, Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA), Life and AD&D insurance, and continuing education support.

Pay

Competitive salary and benefits package.

Schedule

Hybrid and remote work options, with travel for team and company-wide offsites.