Sr. Director, Product Design

About Us

HighLevel is an AI-powered business operating system that supports SMBs across 150+ countries. It helps businesses move faster, reduce complexity and execute efficiently by centralizing conversations, automation and intelligence into one system. HighLevel powers more than 4 billion API hits and 2.5 billion message events daily, with 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported. Our people operate as a global, remote-first organization built for speed and ownership, valuing initiative, clarity and execution.

Role Overview

We are seeking a Senior Director, Product Design to lead design strategy, execution, design-system adoption and craft quality across one of HighLevel's most strategic product portfolios. This leader will shape how agencies, entrepreneurs and SMBs acquire customers, launch businesses, manage clients, sell products and services, automate work and measure outcomes.

Product and design scope

• Growth and lifecycle experiences that help customers onboard, activate, adopt more products, expand usage and stay successful over time
• Business, commerce and customer-management workflows that help agencies and SMBs launch services, manage clients, sell products, process payments, run operations and measure performance
• Platform, ecosystem and enablement experiences that span marketplaces, communities, portals, integrations, localization, search, migration, support tooling and reusable workflow templates

Key Responsibilities

• Vision and portfolio strategy: Define and communicate a compelling design vision for a large, integrated product portfolio; translate company and product strategy into experience principles, customer journeys, design priorities and measurable outcomes; represent the customer, the end-to-end experience and the quality bar in executive-level product and business discussions.
• Design system leadership: Own the evolution of HighLevel's bespoke design system as a practical product accelerator, not just a library of components; partner with design system, product design and engineering leaders to mature shared patterns, component quality, interaction standards and contribution models; drive adoption across product teams by making the system easier to use, easier to contribute to and clearly tied to product quality and execution speed; establish measures for design system adoption, contribution quality, component reliability and customer-facing consistency.
• Craft and product quality: Define, model and scale a high bar for visual craft, interaction quality, product design thinking and end-to-end usability; coach design managers and senior ICs on how to recognize, critique and improve the quality of design work before it reaches customers; build critique rituals, quality reviews and launch-readiness practices that improve outputs without slowing teams down unnecessarily; ensure major launches are grounded in clear user needs, durable interaction patterns, thoughtful visual execution and measurable success criteria.
• Portfolio design leadership: Lead design across multiple product teams and product lines, ensuring the work connects into a coherent platform experience; partner with Product and Engineering leaders to shape roadmaps, clarify tradeoffs and sequence work based on customer value and business impact; guide teams through ambiguous, high-stakes product problems that require systems thinking, strategic judgment and strong execution; connect growth, commerce, marketplace, community, admin, integration and platform utility experiences into customer journeys that feel cohesive.
• Design organization leadership: Build, coach and retain a high-performing design team capable of operating at HighLevel's speed and scale; hire exceptional design talent, elevate existing designers and create clear growth paths for managers and individual contributors; performance manage thoughtfully and directly when designers need additional support, clearer expectations or role calibration; lead senior designers and design managers through direct feedback, career development, performance calibration and succession planning; establish team rituals, staffing models and operating rhythms that improve clarity, accountability and output quality across a remote-first global team.
• Growth, data and business impact: Use research, analytics, experimentation and customer feedback to identify opportunities and evaluate design impact; drive improvements in activation, adoption, conversion, retention, expansion, customer ROI and overall product usability; partner with Growth, Marketing, Sales and Customer Success to understand customer segments, buying journeys and value realization moments; ensure design decisions balance customer value with measurable business outcomes.
• AI and platform experience innovation: Shape how AI and automation show up across HighLevel's product experience in ways that are useful, trustworthy and easy to adopt; help move product experiences from standalone tools toward intelligent workflows that can guide, recommend and execute for customers; partner with product and technical leaders to define interaction patterns for AI-powered workflows, assistants, recommendations and generated content; ensure AI experiences remain understandable, controllable and aligned with customer goals.
• Cross-functional and executive leadership: Build trusted relationships with leaders across Product, Engineering, Data, Marketing, Sales, Support and Customer Success; align stakeholders around customer problems, business goals, quality standards, tradeoffs and sequencing; act as a key executive voice for design internally and, when appropriate, externally with customers, partners and the broader market.

Qualifications

• 10+ years of experience in product design, UX or related product experience disciplines, including 5+ years leading design teams
• Proven experience leading design across large, complex B2B SaaS, platform or multi-product ecosystems
• Superb visual craft skills and world-class interaction and product design instincts, with the ability to raise the quality of work across a team
• Demonstrated experience building, evolving or accelerating adoption of a design system across multiple product teams
• Demonstrated ability to lead senior individual contributors and design managers across multiple teams or product areas
• Strong portfolio of work showing product strategy, systems thinking, design craft, measurable customer impact and business outcomes
• Deep experience with complex workflows, information architecture, interaction design, design systems, research and experimentation
• Proven ability to hire excellent designers, elevate existing talent and performance manage team members who need additional support
• Strong product and business acumen, with fluency in metrics such as activation, adoption, conversion, retention, expansion, churn, LTV and customer ROI
• Experience partnering with Product, Engineering and Data leadership to define strategy, priorities, roadmaps and success measures
• Strong executive communication, storytelling and stakeholder management skills
• Comfort operating in fast-paced, ambiguous environments with distributed teams and high ownership expectations