Sr Director Online Sales and Ops

Sales & Channel Management

• Oversee execution of channel sales plans across all retail channels including DTC site, 1P partners, Dropship partners, and Marketplaces.
• Guide pricing strategy, promotional planning, and assortment decisions to optimize revenue and margin performance.
• Monitor SKU-level performance and ensure timely identification and resolution of sales issues or gaps.
• Drive listings optimization including accurate content, imagery, and SEO best practices across all channels.
• Cook up advertising, promotions, and merchandising execution to maximize digital shelf performance.

Cross-Functional Collaboration

• Partner with Marketing, Supply Chain, Finance, and Operations teams on joint planning, execution, and continuous improvement initiatives.
• Serve as the primary point of contact for e-commerce operations across internal stakeholders and external retail partners.
• Represent e-commerce interests in enterprise-level planning discussions and strategic initiatives.

Performance Management & Analytics

• Own full P&L performance, including revenue growth, cost management, and margin optimization, while leading cross-functional teams to execute against financial and operational targets.
• Establish KPIs and own performance reporting across all functional areas within the e-commerce organization.
• Drive data-based decision making and instill a culture of continuous performance improvement.
• Present regular business reviews and performance updates to senior leadership and executive stakeholders.
• Utilize analytics tools and dashboards to surface insights and guide strategic decisions.

Inventory Planning & Forecasting

• Oversee inventory planning and demand forecasting to maintain target in-stock rates and minimize excess or aged inventory.
• Ensure system accuracy across inventory records, order management, and channel integrations.
• Partner with Supply Chain and Finance to align inventory investments with sales and margin objectives.
• Monitor slow-moving or obsolete inventory and drive proactive resolution strategies.

Process Improvement & Systems

• Identify operational inefficiencies and implement scalable, standardized process improvements across teams.
• Leverage technology, automation, and systems integration to improve accuracy and reduce manual effort.
• Standardize best practices across all e-commerce functions and ensure consistent process adherence.
• Partner with IT and cross-functional stakeholders to evaluate and implement tools that support business growth.

Team Leadership & Development

• Lead, mentor, and develop cross-functional teams across Sales, Operations, Inventory, Product, and Content functions.
• Set clear performance expectations, goals, and accountability frameworks across all teams.
• Foster a culture of collaboration, continuous improvement, and high-performance execution consistent with Costa Farms’ H3 values.
• Identify and develop internal talent to build a scalable organization capable of supporting rapid growth.

Operations & Fulfillment

• Lead fulfillment and shipping operations to ensure on-time, accurate order delivery across all channels.
• Drive operational metrics including cost per unit, throughput, fill rates, and service level adherence.
• Identify and implement improvements in workflow design, packaging, and labor efficiency.
• Maintain compliance with retailer and marketplace operational standards and performance requirements.

Qualifications

• Bachelor’s degree in Business, Supply Chain, Marketing, or related field; MBA preferred.
• 10+ years of progressive experience in e-commerce, digital sales, or related operations roles.
• Demonstrated experience leading large cross-functional teams in a high-volume, fast-paced environment.
• Deep knowledge of major retail platforms including Amazon Vendor Central and Walmart.com.
• Hands-on experience with fulfillment operations, inventory planning, and demand forecasting.
• Proven track record of driving revenue growth, margin improvement, and operational efficiency at scale.
• Strong analytical skills with experience using data and reporting tools to drive decisions.
• Experience with ERP, WMS, OMS, or similar enterprise systems preferred.
• Excellent organizational, communication, and executive presentation skills.