Sr Director of Marketing - REQ # 1508

About the role

The Senior Director of Marketing will lead the branding and market positioning of HVAC products and solutions within the consumer and commercial market segments. The Senior Director owns the full funnel and oversees the execution and performance of marketing campaigns and initiatives across various channels, such as digital, social, email, content, events, and PR.

Responsibilities

• Develop and implement long-term marketing strategies aligned with business goals, including brand positioning, market segmentation, and value proposition definition.
• Lead, mentor, and develop a robust marketing team, fostering collaboration and improving overall marketing performance.
• Improve operational processes that support speed to market, operational and strategic agility, and execution excellence.
• Design and manage integrated campaigns to generate leads, nurture prospects, and drive pipeline growth.
• Manage marketing budgets, allocate resources effectively.
• Oversee marketing technology and automation tools; integrate AI into marketing workflows to increase efficiency.
• Set goals and monitor KPIs including CAC, CPL, conversion rates, ROAS, brand awareness and equity; analyze marketing contribution to sales pipeline and adjust strategies accordingly.
• Ensure consistent brand messaging and voice across all channels and touchpoints.
• Work closely with sales, product, finance, customer care, operations, and HR to ensure alignment of marketing initiatives with business objectives.
• Implement marketing automation best practices, maintain data quality, and ensure adherence to privacy regulations such as GDPR and CAN-SPAM.
• Willing to travel for various Company meetings and training both domestically and possibly internationally.
• Perform other duties as assigned

Qualifications

• Bachelor’s degree required; MBA preferred.
• 10 years' progressive experience in public relations, advertising, social, brand building, interactive marketing, B2B and B2C marketing, events, media planning, brand management, and competitor analysis.
• Experience managing a large marketing team with diverse skillsets; familiarity with running LEAN/agile marketing teams.
• History of managing advertising budgets and overseeing creative and media agency partner relationships.
• Product marketing experience including the development of marketing programs and supporting materials to generate and nurture sales leads while promoting the Company brand.
• Superior written and verbal communications skills.
• Previous experience with Salesforce CRM and Marketing Cloud considered a plus
• Previous experience in HVAC or manufacturing considered a plus
• Team player demonstrating METUS core values including a desire to win together, deliver excellence, drive sustainability, focus on execution and learn continuously.

Benefits

• Eligible employees may enroll in a 401(k) plan.
• Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employee’s eligible dependents.
• 120 hours of vacation per year.
• 56 hours of paid sick leave annually.
• 13 paid holidays throughout the calendar year, depending on hire date.
• Up to 12 weeks of paid or unpaid leave, if eligible.

Pay

The base pay range for this position at commencement of employment is expected to be between $167,200 and $229,900 year. The total compensation package for this position may also include other elements, including target bonus plans and discretionary awards.

About Mitsubishi Electric Trane HVAC US

Mitsubishi Electric Trane HVAC US (METUS) is a leading provider of ductless and VRF systems in the United States and Latin America. A 50 percent – 50 percent joint venture between Trane Technologies plc and Mitsubishi Electric US, Inc., the company provides innovative products, systems and solutions capable of cooling and heating any application from a home to a large commercial building.